I really like the minimalist feel to the website, it matches your products. One thing I noticed, that while your product titles are minimal as well, they don't contribute to your SEO. Consider having more elaborate meta titles [displayed for the search engines] to spike your content quality and start ranking for your target keywords. Otherwise you will miss out on ons of free traffic from Google.
Hey there @luxeneat ! You've come up with a pretty neat store. A perfect example of staying low-key yet an amazing online store! Here's what I'd like to add on to the trail -
Your product pages look a bit weird to me .. This is how it's showing on my desktop. Secondly, you need to come up with a more compelling product description - they are good from SEO point too!
Next, you need to plan on your selling strategy! There are around 60+ global marketplaces where you can start selling your merchandise! With such a great store, it's time for you to take your game to next level!
I'm from CedCommerce - a team of coders and marketing enthusiasts who help eCommerce entrepreneurs with store set-up and customizations!
We'll be happy to assist you with any kind of customization; add-ons or planning out sales/marketing/social media strategy!
As a Shopify store owner, you need to know the course of your journey!
It's going to help you throughout your time in the eCommerce!
Ps. We're just a message away!
Wish you luck with your Shopify store journey! Cheers! .-.
This is an accepted solution.
I am Victor, Lead Marketing of PageFly - Page Builder and I would love to share my recommendations for your store and I hope this can help you with my conversion rate optimization and design experiment. Your store looks quite professional and beautiful, and I like your products.
Add a favicon to your store.
This is one of the great things to make your store unique. You can check this tutorial here https://help.shopify.com/en/manual/online-store/os/using-themes/change-the-layout/theme-settings/add...
1. Home page
1.1 Make the sticky header
A sticky menu header helps customers to reach out to the menu and access the menu anytime they want. Especially, the menu has a search bar, and making a search bar prominent is very important. This helps customers feel rest assured and they can search anytime when they scroll up or down on the home page.
1.2 Add a call to action button on the image banner
1.3 Add a featured products section
- Featuring the store's collections is a really good point, but I also recommend you should add a section that shows featured products. These products could be bought most of your customers.
1.4 Add customer's review
People love proof, especially when they visit a store and see many good reviews, they will be willing to shop! So you should add testimonial/product reviews on your store. They can be placed for each product or even a review collection on your home page. Check this guide to know more its benefit and how to make it effective.
1.5 Add social media
You can consider adding your store's social such as Instagram, etc with images. This is a good way to connect you better with your customers and keep them updating.
I also notice that you put your store's social media on the footer but it is less attractive, therefore I recommend you should add social media account with images, for example, Facebook or Instagram feed.
You can consult my store home page here if you want to have more ideas.
2. Collection page
I take this page for example https://lxbess.com/collections/bag-organizers
2.1 Add secondary hover image on each product image
I also see you include different images but they seem to be small. I recommend you should add a secondary hover image. By adding secondary hover images on each product image, customers can see a different image of each product and this provides more information as a visual aspect for customers and this also helps them to compare different products in a collection.
2.2 Use color swatches for products
Color variants are the key factor in customer's choices. In your list of products here, if you don't indicate color variants and customers cannot be aware of this, they cannot find their choices and this increases abandoning your store.
Above are my recommendations for your store and it's really important to customize attractive and unique pages to increase conversion rate.
I have a guide on personalizing the Shopify home page, check it if you are interested in it because it provides many tips. I also include the Shopify collection page tips on it.
If you feel my answer helpful, like it or mark as a solution. Let me know if you have any questions. Cheers!
Hi @luxeneat !
Welcome to Shopify and I wish you good luck!
Use a referral program that will encourage your existing customers to share your products with their friends by giving discounts if the latter have purchased something from your store. With referral programs it is important to carefully set up so that you are not giving huge discounts and not getting anything back. [I recommend using one by Growave., because it is safe and it is integrated with 6 other marketing features (Reviews, Wishlist, Rewards, Social Login, Instagram, Discounts, Referral, VIP tiers) for better performance.
Hopefully, I managed to help you. If so, please let me know by liking this post.