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You want to tell a story on your home page filled with awesome images. There is lots of potential when you do this. If you want a detailed review check out the link below.
Keep up the good work.
Hi Justinbowns! Maggie, Shopify Expert here :)
You have put a lot of work into your website, and I absolutely love the strong branding.
The sliding images look slightly blurry:
Consider reuploading them as larger files in the correct dimensions to preserve the best quality.
Font - opt for web-safe font, that is non-decorative. Sans serif font is the safest to use on the web.
User experience is a big part of SEO and Google might actually mark down your website for having a font that’s not easy to read for all users [those visually impaired in particular], which might indicate your website is not accessible for all users.
You have too many promo images fighting for the attention of your visitors:
This means their attention is being divided into many places at the same time, so their focus is not on any particular promo. It can actually work against the conversion rate [sales] and give your website a very cheap old-fashioned market stall seller feel.
Modern stores make the most of the ‘white space’ and have a minimalist approach when it comes to displaying their products and promotions. In retail less is more, as the more you have to choose from, the more your customers feel overwhelmed and might experience “analysis paralysis” which can kill sales.
Check this article: How to boost online sales by giving fewer options
The magnetic eyelashes promo is also blurry and looks very old-fashioned:
Additional sliding images promo has the text cropped out of view, which give it a bit sloppy look:
Make sure to keep an eye on these little details as they tell your visitors whether you look after your store and maintain it, which can also help you boost sales.
I agree with the previous comment regarding cropping the product images to the same height, it will give you a more polished and professional look, which will help you improve your sales as well:
Refund policy - consider writing a unique policy here instead of featuring default Shopify policy, which mentions items you are not selling:
It will help you build trust, tailor the content to your own store and avoid any duplicate content issues, which might affect your Google rank.
Contact us page - make sure to use a professional email address [such as firstname.lastname@example.org] instead of a free one. It’s a great way to build trust as an established business. You can create a custom email address matching your domain with G-Suite - learn how to do it here: https://youtu.be/j_0ho2PUyTI
Consider also using page.contact as a template for this page in your Shopify admin, so the contact form is displayed automatically. This way people can contact you directly from your website. Also consider hyperlinking your email address for a one-click contact - see the step-by-step instructions here: how to hyperlink email address.
About us page - consider adding this page as well with info about your company, and about your team. It can help you build trust further and improve your conversion rate. It’s a great place to introduce yourself and tell your visitors who’s behind the scenes. This page is perfect for building trust, so don’t miss out on the opportunity to build a rapport with your customers. Trust plays a huge role for online shoppers - people love to know who they are buying from and a great About us page can help you earn extra points and improve your conversion rate. Make sure to add a photo of yourself and your team and tell your visitors some interesting facts about each of the team members.
Blogging - you have a perfect niche for blogging. Consider posting articles more regularly. This is a great way to keep your visitors on the website for longer, and also to get more traffic from Google from people interested in these topics.
Blogging is powerful - it helped me get to Google page #1 in only four days with this blog post: Breadcrumbs in SEO. I discuss how to write articles that rank on page #1 in my Facebook group 30 Days 2 Page 1 - join it now!
Your SEO score is 53/100
Your homepage Google snippet [meta title + meta description] is not defined yet:
Make sure to have a more specific meta title, as it currently mentions your brand name twice.
Meta description at the moment is a string of keywords, which might actually hurt your ranking. Make sure to use it to describe your business and your products and prompt people to click your listing. Google snippet is displayed in the search results and is often the first element people see when they find you in Google. Make sure to optimize it to get people’s attention with the right CTA and prompt them to click your listing and your competitors.
Also, work on the amount of content on your website - through regular blogging and adding more pages - that gives Google more reasons to keep checking your website and crawling it again:
Google loves written content, so blogging regularly can help you improve your SEO.
Image alt tags - make sure to add descriptive SEO friendly alt tags to each new image you upload. That’s a great way to improve your SEO [Google will be able to understand what each image represents] and make your website more accessible for the users who browse with images switched off.
Here are a few guides that might help:
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Shopify Expert | Ecommerce SEO Wizard