Hey Virginia Custom Goods,
Home button needs to be added at the beginning of the main menu to ensure smooth navigation back to the homepage. Apparel has been wrongly spelled as "Apperal" in the main menu. Other significant observations regarding store improvement are as follows:
May the store optimization help you climb the ladder of success.
Firstly, i have to say your page look quite similar and i think you should invest more content to increase conversion rate of it . Here is my advices :
Hope my advices can help. Best of luck to your business !
Few more ideas and good luck!
Hey @Vcg2020 ,
2. Add a call to action on the images on the homepage.
3. Home Page should flow better. I would recommend setting it out like this.
-Newsletter Sign Up
-Popular Products ( 4-8 Max ) I would only use 4
-Display testimonials or reviews.
4. You need to engage your visitors coming on your site by giving loyalty reward points which will increase repeat purchase and customer lifetime value, chatbot, email marketing with automation, web push notification, reviews and many other. It will help you to run your store smoothly and decrease the bounce rate. If your store is engaging then it will help you to reduce Customer Churn Rate i.e percentage of customers who stop purchasing from your brand. It will reduce the bounce rate and will boost your sales.
If you would like to maximize engagement on your store and implement all these on your store I would suggest you to install AiTrillion.com. It has all the features in a single app and is a fully integrated app. It is all in one Shopify app. Plus you don't need to install multiple apps. You can check it out. I am sure you will find it useful.
I have gone through your site. Though it looks good, there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales.
Logo & Favicon :
Logo & Favicon -- Your logo should highlight your brand name. Add a favourite icon so users can locate your webpage easily.
A lot can be done to your homepage to make it more informative & attractive.
Your customer views this page to have an in-depth view of the products and services you offer.
App Integration :
Try This App - Cart2Sale ‑ Sales Booster .
11-in-1 App to Maximize your Sales and Conversion
Please check our fully functional Demo Store
Hope these suggestions are useful for you. Wish you many more sales in the future. If you have any queries, do let me know here.
MS Web Designer | Task4Store
20,000+ Tasks Completed | 1000+ Happy Clients
Want to modify or custom changes on store hire me.
If helpful then please Like and Accept Solution