Keep the below-listed points in mind for optimizing your store:
Good work, Keep it up!
Victor's here, I've spent a few minutes on your store & been hopeful that I can give you some recommendations which could help to improve the overall conversion rate of your store.
I must say that the design concept really does the job throughout the site, very intriguing. However, there are some minor things that can be fixed immediately to take the design to the next level.
On the homepage, I've noticed that some content doesn't have a good alignment. It would be harder to read when it's aligned center. These should be left-aligned to increase the legibility of the text.
Even when the video has a description content for itself, we still need to give it a title on top (for example Parent Best Lifehacks). Visitors might not see the title inside the video since it could be too small on mobile devices
I noticed that the navigation is collapsed inside a hamburger menu which is not industrial best practice. The main navigation links should appear on top of your page so that the visitors could easily navigate through your store even if it didn't look good as the previous design.
On the product page, It seems like visitors can't see the product while they're about to click on the "Buy" button. This would decrease the chance that they will buy it. Please follow the best practices & make the add to cart button side by side with the product images.
Also, you can try to add a "buy together with" section on the product page. So, people would likely buy more of your products.
I found that the page on mobile is more delayed than the average score. I encourage you to check out the issues that are defined in Google Pagespeed Insight for more detailed information. Additionally, you should reach the theme provider for an assistant with this kind of obstacle.
I hope my recommendations will be helpful to you. I wish you many more sales in the future, please feel free to let me know if you have any concerns. Cheers!