Please give me some feedback on my site.

[VidaE]

I was so excited to complete my shop buy now I have noticed that my sales are very low.

Why are visitors not buying. Average visitors by day is around 40.

Please kindly share any advice you may to help me make some sales.

Shop: https://rainbowandgingerlondon.com/

Thanks,

Vida

[AllFetch]

Hi @VidaE,

Just have a look at your store and here is my view:

- Actually, your store is beautiful, also your products

- I think you need to have the same background color on your product photos. 

- I see you're showing three product sections: Hair Bow Heaven and Collection, Super-stylish hair accessories. It would be great if you can choose 1 or 2.

- If you want to show more products on your homepage, you can try to create a gallery. 

Also, I see your Instagram, you can try to make an Instagram gallery. Check this app: Shoppable Instagram Gallery. It will help you create a shoppable Instagram feed. 

- Besides the email discount event, you can try other ways like discount popups. 

Hope you do well! 

Happy selling, 

[VidaE]

Thank you so much for the feedback - that is a great help.

Best wishes,

Vida

[VidaE]

Thanks this is a huge help - much appreciated.

Best wishes,

Vida

[Growave]

Hi @VidaE !

Welcome to Shopify and I wish you good luck!

1. Clear CTAs - help to show what to do next. Hero banner on your homepage is a key to make a connection with every visitor. You should clearly communicate what your website is about.
2. Branding - clearly show your company branding. Logo, brand colors, brand fonts - should be the same across websites, emails, and social profiles. A key part of building your brand is making it recognizable. 
3. Social proof - an incredibly powerful sales and lead generation tool. 
4. Engaging images - you need them on your homepage to give visitors a sense of what your business is about. Images help you to tell a story and show visitors what they can gain from your product. For a product website think about how images can convey the value of your product and help your visitors to achieve their goals.
5. I really like your logo, you did a good job!
6. If your website doesn’t have a blog already, make creating one a priority. But if you have a blog, it gives people a reason to keep coming back. Blogs also help improve your SEO because you’re constantly adding new content to your page.
7. Try adding SEO related high search keywords in your title and product description so that it will be very easy to market your products and display them at the top in google search.
8. Homepage designs guides your visitors around your website. To engage visitors you need to work on homepage layout design.  Include trust indicators on the homepage. Homepage content should be strategically decided.
9. 90% of people read reviews before purchasing an item. I personally do not read the description too much, I go straight on to the reviews section because that is social proof. In my opinion that is essential for every site. I highly recommend (almost insist) and adding that feature on your site. You can use Growave for that, it offers automated emails within the Reviews feature as well.
10. Imagine if you saw something that you quite like in the store, however you want to browse more, get more options, and then choose the best one. That often happens to me, because I am indecisive. That is when Wishlist comes in handy. Since you have a lot of products on your site, I recommend adding that feature to improve the user experience on your site. Besides, if the items on the wishlist have not been purchased, automated emails will be sent out as a reminder.
11. Social media has become a huge thing nowadays. I highly recommend taking advantage of that and adding Instagram galleries on your homepage. It will help drive traffic from your site on to your account and vice versa.
12. Implement an opportunity to log in and sign up using Social Media account. We all have accounts at least in one social media. And if I have an opportunity to create an account just with one click, I will do it. having an easier way to Sign in will help you gather customer base. The most valuable thing for a company is the customer

13. Use a referral program that will encourage your existing customers to share your products with their friends by giving discounts if the latter have purchased something from your store. With referral programs it is important to carefully set up so that you are not giving huge discounts and not getting anything back. [I recommend using one by Growave., because it is safe and it is integrated with 6 other marketing features (Reviews, Wishlist, Rewards, Social Login, Instagram, Discounts, Referral, VIP tiers) for better performance. 

    Hopefully, I managed to help you. If so, please let me know by liking this post.

[Munn]

Hi @VidaE welcome to Shopify community 

Hope your business is going good during this CoVid crisis. I checked your website and it looks neat!

1. Have a featured collection based on your offers, new arrivals, best sellers, etc. This will grab the attention of customers when they browse the homepage itself. Also adding more graphic product labels/stickers like Sale, Fast Selling, Free Shipping can help increase your sales by tapping into powerful psychological triggers such as scarcity, social proof, and urgency.

2.  As many as 85% of shoppers  claim color to be a primary reason for buying a particular product I would recommend you to go through this blog on color psychology here

I hope this helps!

Munawar.