I like the overall design of your store, minimalistic with consistency in your photos.
Once you execute your marketing plan and get traffic to your store, you can make the necessary adjustments to optimize conversions further.
Your pop up form is too distracting. I bet you don't have a good email marketing strategy. You should check my signature. You need better email forms and strategy.
Here are some ways to make your store even better and make people want to purchase.
Product Page Feedback
Your store just needs some tweaks to take it up a level. Hope you found this helpful, if so please click "like" below to let me know.
I have reviewed your store and the first impression of the store is good but I can confront you to some of the things in a very simple way, it will help you in improving UI and overall functionalities to become more user-friendly and eventually leads to sales.
You don't need to be disappointed, as the store is decent, unique and attractive but not that engaging or encouraging to customers.
Hey, I went through your store. I have some suggestions for you. The logo is occupying space why don't you shift it towards left. Home Page should flow better. I would recommend setting it out like this- Slideshow Image Collection List Something Interesting ( maybe little about your story with a link to about page ) Newsletter Sign Up Popular Products ( 4-8 Max ) I would only use 4.
you can add some marketing tools to increase customer engagement and to reduce bounce rate which will, in turn, will help you in increasing sales.
No matter how good your products are, but your bottom-line will not increase until and unless you reach the ears of your customers. You need to start focusing on marketing on a prior basis. Make sure your store is ready to capture and engage them and make your website more interactive and you need to work on product alignments as it needs to be in a more organized manner and you can engage customers by pop-ups and you can add reviews on your website which will be very helpful. What I want to say is you need to focus on customer engagement and retention.
The best app for push notification is AiTrillion.com. It will help you to stimulate your customer's engagement & re-engage and retain them. AiTrillion is a single marketing platform that performs all the marketing functions efficiently. It has everything that an eCommerce store owner needs like Web push notification, Email Marketing, Loyalty Rewards, Reviews, Pop-ups, Announcement Bar and other advanced features like Workflow Automation, Customer Timeline and Ai Predictions orchestrated under one umbrella.
Other than burning a hole in your pocket by investing in many different apps you can start using an all in one marketing platform which will help you to grow and scale your business and take it to new heights.