I have recently opened an online clothing store using shopify. I have tried to create a minimalistic theme for the website, however I still think I can improve it, but have no idea what to do next. Also, I have not yet started a advertising campaign for my store, as my facebook profile is still verifying my ID, but I have seen that Facebook ads are the best for small businesses like mine.
Also, I have changed all the pictures of my products so that it is the same colour as the background of the website, so it looks more professional. I am also working on the social media of my store, this is my instagram, @RLDNClothing and this is my twitter, @officialrldn, and for facebook as I said above it is still verifying.
If anyone has any tips, please be critical and give me as much suggestions on improving my store as I can.
This is my store: www.rldnclothing.co.uk
I like the store, it looks professional, there are reviews for the items. It's simple to use products look good. Nothing particularly jumped out at me to not purchase anything from this site. You could use more social proofing like a site trust like Trustpilot and get some reviews up on there. I would make some small design changes on the home page, but that's more of a personal preference (ie. leaving less whitespace).
There will be posts on this based on some random design principles coming from different users about different design aspects, which may or may not help.
But I recommend for you to start tracking your data and then make the changes and see if it impacts your metrics. You can look at it from different perspectives such as bounce rate, time on page, cart abandonment rate, and product detail view rate to see what can be improved. Then slowly start sending traffic to your site to see how people respond, it doesn't have to be a lot of traffic, but a few dollars here and there on facebook/instagram should do the trick.
If you would like, I can provide a free analytics consultation and get you set up which involves:
If you are interested just send me your email in a private message and we can work together more efficiently via email.
If you have any questions, I'm open to being fully transparent. I'm really just looking for some positive reviews for my app.
Just send me your email in a private message whenever you are ready, and I'll let know the process and the next steps.
Hello @RLDNClothing ,
I just had a look at your store, your store looks great. I have a few suggestions for you hope they might help you.
I hope our feedback helps you.
Thanks, I have done all this, and my updates page is basically like my blog page, and I have also started using SEO related keywords in all the alt texts of my products, but my FB Ads account got disabled, and I don't know why, because I wasn't breaking any TOS, but now I have started Google Ads, but I still don't get many clicks, I am getting approximately 10-15 sessions a day.
Congratulations on your store page! It's quite well done. i like the minimal theme that you have selected because it keeps the focus on the products themselves. Most things on the store have been done right. I saw a couple of things that could be made better though, so I thought I'd share them with you.
Do let me know if this is useful for you.
Hope to hear from you soon! Till then, good luck and do stay safe!