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Your website looks excellent - sleek, modern, clean, it suits your product and niche very well.
I would work on adding more content to the homepage that will allow understanding the first time visitor how your earphones are different than others on the market. People prefer buying from recognized brands, so explaining what makes you unique and better with clear benefits will help you sell more.
The trick is in showing the benefits, not the product features. E.g. say "immerse your senses in a deep bass" or "forget about the world with a noise-blocking" instead of listing technical features. That's the best way to sell - people buy on emotions, they want to experience something new, so you should help them almost "feel" the experience of using your earphones.
I'd also look into Facebook ads - if they don't send you converting traffic, make sure to test different ad copy, different CTAs [calls to action], images, landing pages, offers, audiences etc.
Hope it helps,
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Hey, you have amazing products and everything is aesthetically appealing. For getting more sales and revenue you need to focus more on customer engagement and retention. You can entice your customers by giving loyalty and reward points on activities like on daily visits, when they sign up, allowing for push notifications, leaving a review, on making a purchase and many more.
This will help in doubling the sales as when you give loyalty points to your customers they will come again on your store to make a purchase in order to redeem those points. You can give rewards to your customers to redeem those points.
For conversion, you need to engage your visitors coming on your site. Make your website interactive and increase engagement on your website. This will help you in customer retention. If your store is engaging then it will help you to reduce Customer Churn Rate i.e percentage of customers who stop purchasing from your brand. It will reduce the bounce rate and will boost your sales.
Hey, You can try Aitrillion.com. It has everything that an eCommerce store owner needs like Web push notification, Email Marketing, Loyalty Rewards, Reviews, Pop-ups, Announcement Bar and other advanced features like Workflow Automation, Customer Timeline and Ai Predictions orchestrated under one umbrella.
Other than burning a hole in your pocket by investing in many different apps you can start using an all in one marketing platform which will help you to grow and scale your business and take it to new heights.