Please let me know what I am doing wrong?

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New Member
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Hello,

My store link is www.desireskin.com I have spent $3000 on ad spent in last 5 months, but unfortunately very low sales. I am not sure what I have done wrong?

I have just closed my ads and optimized my store with reviews, also optimized my cart page.

Now in last 14 days I have 91 ad to carts and 61 checkouts initiated, but just 1 sale. So I optimized my cart page just now and added money back guarantee, free shipping in three countries where I am marketing. 

 

Someone suggested me to add a feedback app, on cart page, where customer may actually let me know why the person is not buying the product. So if someone knows the name of that app, let me know. 

Now I am more eager to get people to buy my Skin care Kit, the link is https://desireskin.com/products/absolute-skin-reviving-kit

Any feedback's highly appreciated. Thank you. 

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Shopify Partner
386 34 156

Hi @DesireSkin 

 

It looks like you have been putting quite a lot of effort into your site design, functionality and ads, so I think with a little effort you will start having decent sales. I love how you categorized the items, so it makes it easy to find whatever a person might be looking for.

 

Here are pieces of advice design wise: 

Try to go for more feminine and delicate design. When it comes to skincare the site should reflect product quality. If you go for smaller, not bold font, reduce the usage of red, it will associate with a gentle product that will take care of their skin. Hopefully, you get what I mean:) 

 

Functionality wise 

Social Login 

Implement an opportunity to log in and sign up using Social Media account. We all have accounts at least in one social media. And if I have an opportunity to create an account just with one click, I will do it. having an easier way to Sign in will help you gather customer base. The most valuable thing for a company is the customer

 

Rewards

 The sale you have seems to be a nice deal, however, when you make such a big amount off it might devalue your product. People always need to know why you have made such sales, is it a seasonal sale? or is it because there is no demand on it? Does that mean the product is bad? 

Instead of giving discount for nothing, give them as rewards for completing certain actions on your store ex. for creating accounts, for leaving a review, for sharing your site, for spending money on your site. It is not difficult for a user to do and you will get so many actions on your site, and you are having discounts anyway.

 

A better functionality of site along with social engagement can be reached using Growave. It offers Reviews, Rewards, Wishlist, Social Login and 7 more tools all in one platform. 

 

 

Hopefully, I managed to help you. If so please let me know by liking this post. 

 

The best of luck!

Growave is the all-in-one marketing platform that has
- Visual Reviews with automated emails
- Loyalty&Rewards
- Wishlist
- Instagram
- Social Sharing + more 

Increase conversions with ease here
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Shopify Partner
1958 124 434

Hey Desire Skin,

Regarding the Feedback app, you can use "Callexa NPS Feedback" and "Feedback scale by Shipway" to measure customer satisfaction and get effortless customer surveys. Coming to your store, It has  a lot of potential, but, needs to be optimized according to the below-mentioned points as follows:

  1. The "search bar" is not enabled in the store theme and hence, not visible on the homepage.
  2. The "Trust Badge" quotations are hardly visible. Magnify them for better visibility.
  3. For better customer-centricity, "Twitter and Linked in" should be added to the footer social links as well.
  4. For Instant brand promotion, Instagram images are a must.
  5. You can also install one of the most popular app Growwave which is all in one marketing platform that helps store owners increase conversions with ease.
  6. Finally, I would also recommend replacing the default search with an advanced search like Sparq which allows synonyms, advanced custom tag filters, spelling correction, and other such features. Visitors with search are high intent users and their conversion rate is higher than normal users.
    Check out the features live here. 
    You can use Sparq free trial for as many products in your store. After the trial period, you can enjoy with Sparq’s Free Starter Plan for upto 1000* products.

 

Wish the store yields a lot of sales in the coming days.

Neha :)

 

 

 

 

 

 

 

Sparq is a fast and beautiful product filter and search solution for Shopify store owners. It allows store owners to add a custom tag, metadata, or variant based filters on their collection page and upgrade their default search to an extremely fast, more user-friendly and feature-rich search.
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New Member
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Hi Neha,

Thank you for your valueable feedback. But none of the apps give able me to take feedback from customers in the cart, if why they are leaving and not buying. Do you have any such apps? 

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Shopify Partner
1958 124 434

My Pleasure! Happy to help you. Regarding your question, you can go through the following below mentioned links to enhance your knowledge. https://www.oberlo.com/blog/why-nobody-is-buying-from-your-store

https://www.perzonalization.com/blog/why-are-people-not-buying-from-my-shopify-store/

Sparq is a fast and beautiful product filter and search solution for Shopify store owners. It allows store owners to add a custom tag, metadata, or variant based filters on their collection page and upgrade their default search to an extremely fast, more user-friendly and feature-rich search.
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Shopify Partner
1958 124 434

You can try an app named "Enquire Post Purchase Survey" (https://apps.shopify.com/enquire )as well.

 

Sparq is a fast and beautiful product filter and search solution for Shopify store owners. It allows store owners to add a custom tag, metadata, or variant based filters on their collection page and upgrade their default search to an extremely fast, more user-friendly and feature-rich search.
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Hi @DesireSkin 

 

This is Maria from AskBeat :)

 

Regarding your abandoned carts issue... One quick thought of mine is the following:

 

I visited your store and viewed the product prices in EUR. I then added 2 items in my cart, 1 Absolute Skin Reviving Kit €41.28 EUR & 1 Anti-Ageing Vitamin C Serum €20.64 EUR. When I went to checkout, the prices were displayed in dollars. At first, I thought that they were USD, so the conversion seemed much higher than expected: Anti-Ageing Vitamin C Serum 1 $35.97 & Absolute Skin Reviving Kit $71.94 with a total of $117.90 including shipping. It was at the very end (at first I thought that there was a bug) when I realized that they were Australian dollars and not US dollars. Do you think this might be confusing other visitors too and making them abandon their carts

 

Also, here are some interesting statistics on cart abandonment:

  1. https://www.esurveyspro.com/article-shopping-cart-abandonment-surveys.aspx
  2. https://cdn.baymard.com/research/media_files/attachments/35600/original/research-media-file-55b1327e...

 

If you want, you may try using our App, AskBeat, to manually send an NPS survey to your abandoned cart customers. It's very easy to use and all you need is to upload a list of your customers emails. And some info on why using NPS may help your in reducing your shopping cart abandonment rate: https://www.storyblock.media/blog/nps-and-improving-your-customer-experience

 

Wish you all the best!

Maria

AskBeat Customer Feedback- Easy Feedback NPS Surveys
Post-Purchase feedback & Abandoned Checkout email surveys
AskBeat Smart Recommendations- Easy AI Recommendations
Related Products AI Recommendations: Cross sell & Boost sales

Visit our Blog: https://askbeat.com/blog
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Hi @DesireSkin

 

Have you managed to solve your issue? I see that you have changed the currency from AU dollars to GBP in your checkout page and it seems like a more clear currency conversion.

 

Wish you all the best with your store!

Maria

AskBeat Customer Feedback- Easy Feedback NPS Surveys
Post-Purchase feedback & Abandoned Checkout email surveys
AskBeat Smart Recommendations- Easy AI Recommendations
Related Products AI Recommendations: Cross sell & Boost sales

Visit our Blog: https://askbeat.com/blog
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