Please provide constructive criticism on my Shopify Store - www.pawsomeworldofpets.com I have spent a lot of money on instragram ads and Google Ads but no sales. Please be honest and give me solutions to any problems you see on my store.
Hope following suggestions will help you
Hey there @pawsomworldopet Here's what I'd like to suggest -
1. On your homepage, there's a lot of space being occupied in your header menu! Maybe you should try and chuck off that space and utilize it somewhere else?! If you have already asked to subscribe for your newsletters, don't do that again the footer menu where there's a very thin text field to enter an email ID.
2. I don't see the About Us page in your store! Try and come up with a small story behind your store. People love to read what's your store all about!
3. If you can reduce the size of product images on your homepage it'll look clean that way! Also, having just 1 image is not enough. Try and have at least 2-3 product images. 1 image is not enough to judge your product.
4. You can come up with a blog section and write compelling articles that will help you in ranking your store in the SERPs.
I see that you've spent a lot on ads .. but nothing happened?! Here's what I suggest for it -
There must be people who have abandoned their carts in your store. Try and reach them through email marketing and get some sales. Instead of finding new leads, try remarketing with Facebook ads and google ads, and recall previous visitors to your store.
How is your social media management going? Social media can be a useful way to grab some leads even without runnings ads! Rest, you can also consider integrating your store to other marketplaces like Amazon, Walmart, Google Shopping, eBay, etc .. this way you'll be able to showcase your products to a wider audience!
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