I recently reopened my store www.simplisticallyfaithfuldesigns.myshopify.com I generate pretty decent traffic on Facebook and Instagram. I get a lot of likes and some comments but not many sales. Most of my sales are from people that I know. I have done Facebook and Instagram adds but that is getting quite costly. I will admit building the website is not easy for me so I know I have some work to do. Any feedback is appreciated.
Simplistically Faithful Designs
Congratulations for your store!!
I’ve gone through your store and found that there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales. Here is a page-by-page/sectional review of your site:
Congratulations on your store and welcome to Shopify
I visited your site and have the following feedback:
1. Placeholder for images: On homepage, I see only the placeholder for images but there are no images on it. This gives the customers a perception that the store is not being maintained well. Also, it prevents the customers to look for more product catalogs on the site.
2. Customized Carousel: The carousel on the landing page is a good idea, but the whole point of having this is to make sure that the customers like an image on the carousel and they can click on it and quickly reach to the product page, so that they can immediately make a purchase decision.
3. Alignment of Product Labels: I saw on your catalog page that you have been using product labels on your products. But these product labels are not aligned. Some of these are in middle of the image which is not the ideal position of these stickers.
I would recommend you to have a look at product labels and stickers from ModeMagic, that will help you attract more customers by communicating to them your messages such as sale,discounts,customer favorites,coming soon etc. on product images itself. You can also decide the position for your product labels on your product images. You also have an option for making your own stickers using "Make Custom Sticker".
Here is a relevant blog that might help: https://getmodemagic.com/create-shopify-homepage-increase-conversion-rates/
Hope it helps!!