Please provide feedback on my new store

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New Member
1 0 0
So I launched a store on Monday, since then got 166 visitors, but 0 sales. Today I started facebook ads campaign.
Could you tell me whats wrong with it and why it is not getting any conversions, is my product bad?
www.towermyfood.com
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Shopify Partner
1791 29 194

Hello,

 

I just had look into your website. Use all gallery image sizes are in equal dimenstions.

You have only single product?

Selling an single item in existing conditions is a matter of concern. Your thought was good. Selling in a store with few thousand items are very low, how are you selling the same thing? I mean How are you getting sales from single item? Once you can think it.
Simply this is not worth for every online store. And most of visitors are not interested to stay more time on this type of store. If customers wants only your product related thing then only they will visit your store if they like then those are purchase otherwise they go to another sites. Its depends on the visitors mood.
I suggest You can increase your niche, You can improve your thought.

 

Thanks,
Appfreaker.

https://apps.shopify.com/alidropship
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Shopify Partner
1286 75 275

Hey Towermyfood,

Getting traffic but, no sales happens when the site fails to create a positive impression in the minds of visitors. So, to maintain a long-lasting impression you need to present your store in a decent manner. Following are my suggestions for store improvement:

  1. "About us" section is quite basic. Try giving a more detailed description for better customer understanding.
  2. The newsletter is occupying a lot of space. Try shifting it to the footer instead.
  3. Utilize the space for adding Instagram images suitable for better brand promotion.
  4. Social links like Facebook, Instagram need to be added for enhancing customer association.
  5. Testimonials need to be added as well for strengthening customer trust and belief.
  6. You need to add some more products of the similar sort for improving store variety and customer traffic.
  7. You can also install one of the most popular app Growwave which is all in one marketing platform that helps store owners increase conversions with ease.
  8. Finally, I would also recommend replacing the default search with an advanced search like Sparq which allows synonyms, advanced custom tag filters, spelling correction, and other such features. Visitors with search are high intent users and their conversion rate is higher than normal users.
    Check out the features live here.
    You can use Sparq free trial for as many products in your store. After the trial period, you can enjoy with Sparq’s Free Starter Plan for upto 1000* products.

Wish the store becomes capable of converting visitors to customers through store improvement.

Neha :)

Sparq is a fast and beautiful search solution for Shopify store owners. It allows store owners to upgrade their default search to an extremely fast, more user friendly and feature rich search
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Explorer
139 12 52

Hi @Towermyfood

 

Congrats! You did great job on making positive first impression. From the very first second your store gives out luxurious vibes. The hero banner that you used, is very high resolution and stylish. However, make sure it always resonates with your brand and what you are selling. 

 

While browsing your store I took a couple of notes that you might consider

1) In Shopify theme codes you make this heading here clickable. 

Screenshot_16.png

Take advantage of that and put a redirect to your product page there. 

 

2) In the about us section, you doubled a word. But most importantly, I recommend creating a separate page or adding more info in that section. Having a warm and welcoming About us, helps make your site more trustworthy. 

 

3) The biggest reason for bounce is that visitors are not sure if they want to get that item, or they do need that item at all.

In your case, I would recommend driving more targetted traffic. For that you have to know where your potential audience is "located".

I suggest working in partnerships with other companies that sell complementary items or services.

If have not worked in that direction yet, here is a template offered by Shopify to help create a business plan https://www.shopify.com/blog/business-plan-template

 

Benchmarking

This is the best way to get inspired. A lot of the times people have faced issues like ours and just simply searching for sites like yours with high sales will do a great favor.

I myself have used benchmarking with all the startups I have had. Take advantage of that!

 

Hopefully, I managed to help you, if so let me know by marking this post as a solution or reply for more detailed information.

 

Good luck!

 

 

Growave is the all-in-one marketing platform that helps Shopify brands reach their audience, engage users and increase conversions with ease here
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Shopify Partner
797 35 104

Hey @Towermyfood 

If you are having visitors but no sales that is maybe because of lack of engagement features in your store. You should increase engagement on your store which will help you to capture visitors and will convert them into paying customers. You can increase engagement on your store by:-

- Add web push notifications, it will help you to retarget your customers even when they are not on your store. It will also reduce the abandoned cart rate.

- Add a chatbot to make sure you never lose any of your customers. Every visitor can be your customer.

- Add a referral program. Referral marketing is a cost-effective way to gain new and loyal customers. Because people are social creatures, individuals that are referred to your company are much more likely to remain loyal customers.

- It’s good to display testimonials on the homepage and add Q&A to establish authority and influence visitors with user-generated content. Turn your customer content into sales by collecting and leveraging reviews, ratings, and Q&A.

- Add smart pop-ups.

- You should add more Call to Action on the homepage.

- Add a loyalty reward program.

 

If you would like to implement all these I would suggest you to install AiTrillion.com It has all the features in a single app and is a fully integrated app. It is all in one Shopify app. Plus you don't need to install multiple apps. You can check it out. I am sure you will find it useful.

 

 

 

 

Sachin D | Shopify Growth Expert @ AiTrillion

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- 10+ Years of eCommerce experience.
- 1400+ Stores Designed on Shopify.
- 13+ Shopify Apps launched on app store.
- All in One Marketing App on Shopify AiTrillion Marketing Automation
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Shopify Staff
Shopify Staff
311 35 60

Hey @!

 

Cal here from Shopify, thanks for reaching out to us. It looks like you're having some issues with your domain. Do you need some assistance with it? When I click through I'm receiving an error

 

It's great that you're receiving traffic based on the marketing you are doing, but if you are finding that you aren't making sales you should ask yourself if you are targeting the correct audience. Based on the products you sell, who are your target audience? Have you designed some marketing personas? Have you developed a marketing plan

 

I would hold off spending your budget on ads until you fully understand who exactly you are targeting, and how best you can reach them. 

Cal | Social Care @ Shopify

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