Hey there, @srikrishna! Welcome to Shopify!
Let’s jump right in.
First impression: I like to look at what a first time visitor would think about a store. My biggest issue is that the first impression is of a newsletter form. Remember that first-time visitors know nothing about your products yet or even what your brand is. Prompting them immediately to join an email list assumes they will become customers, when they aren’t even sure of that. I would suggest:
Moving on to the homepage
Navigation: As I mentioned before, I would update the color from orange on green to something that is easier to read. Even a black on green would make it easier! In general, use heatmaps to evaluate where people are clicking on your main navigation. Are there collections that they aren’t clicking on? This will help you evaluate what they’re interested in.
Watch session recordings as well. Session recordings act like a DVR for your website, so you can see exactly what happened during someone’s visit. You’ll be able to watch your visitors navigate through your store.
Collection Pages: For reference, I’m in the Organic collection. I love your filters, and other than removing the “24 Mantra Organic” image from the top of the page, I wouldn’t change much. Keep on eye on it with heatmaps to see if there are areas that you are needing more filters or different filters.
You could also run a poll to see what your inventory is missing. People love to give their opinions anonymously, and you can trigger it to show to everyone or just those people who have engaged with your products. You can also restrict it by geographic region, so you don’t get feedback from people outside of your delivery area.
Product Pages: For reference, I’m on the 24 Mantra Organic Moong Dal 4 lbs product page. A few things pop-out at me:
You have a great start to a store here, and you’re on the right track. Visitor behavior through tools like heatmaps and session recordings are going to help you find what to improve and understand how it impacts the customer experience and your sales. Lucky Orange has heatmaps, session recordings, polls, live chat and more with a free trial (no credit card needed) and plans that start at US $10/month.
I hope this helps! Good luck!
Cheers - Danny
I have looked at your store and would like to give you some suggestions.
1. About your homepage
2. About Checkout and Payment page
3. About Blog page and SEO
4. About your conversion rate
I hope this is helpful.