Please provide feedback on my store

[iambelovedowner]

Hello, I would like to receive feedback on my store? I started my store in January 2020. www.iam-beloved.com Thank you

[ConveyLego0612]

Hi @iambelovedowner, 

Just have a quick look at your store and here is my view:

- Your homepage is showing too many products. Nobody wants to scroll that much to see all your products. 

Create a mega menu to show your collections. 

If you want to show products as many as possible on your hompage. you can try an Instagram gallery. 

Check this app Shoppable Instagram Gallery. It will help you create a shoppable Insta gallery with ease. 

- Your customers need to see a suitable image when they change the size, the sliders should look more compact. 

Here is my view and hope it helps!

Thank you, 

[RichardNguyen]

Hi @iambelovedowner,

I'm Richard - Conversion Rate Optimization Expert from PageFly. I'd love to leave some feedback about the homepage of your store. 

Overall, I think your store is quite simple and one advantage of that simpleness is the loading speed. Everything ran smoothly when I went through the store and the check out process. However, the homepage has some problems that I think you should take into consideration.

1. Invest in Bespoke Imagery and Design

When I went into your store and did the 5-second test upon the “above the fold area” (The area they see without scrolling down), I've no idea which type of products you are selling. This area is the front door of your store and I think you should add something fascinating so that it will attract potential customers to be more loyal when surfing your site. A blank area like this should be avoided, note that the use of 'several products' is also too general:

A good example for you to refer:

It is especially important to provide beautiful photographs and designs in visually oriented industries such as home decoration, clothing, and accessories; obviously, since product aesthetics are a major factor in the buying decision, great photography would matter much more.

2. Navigation

One good thing about your navigation is that the search bar is easy to find for users who want to search can get started quickly and easily and those that don't search right away still knows where the search field is located from the very beginning of their browsing session so that they can return to it whenever they feel like. 

However, you dont seen to have other pages for example product page, collection page, contact us, about us. You integrate all these pages into your homepage which makes the homepage longer than it should be. This homepage might make them feel discouraged. Even when they feel like buying something they have to look it up among all these products and they might drop the intention to buy halfway from finishing it. 

 3. The footer and CTA

Another good thing is that you put the Refund/Return Policy and Shipping Policy in the Footer. However, you might want to put the subscription box on top since the homepage is too long, your customers might not reach to the bottom and fill it when they already feel tired from surfing the page.

Those are my feedbacks for your store. Hope they might help you to better your store! It'd be great if you can like or mark this comment as a solution so I know that you find it useful. I'd be more than happy!

Have a nice day.

Richard.

[MS-WEB-DESIGNER]

Dear @iambelovedowner 

Congratulations for your store!

Hope following suggestions will help you

• Have a clear header bar to help users locate the products they're looking for. Example of Good Header
• Open social profiles at new tab and also check hyperlinks it is showing 404 error
• Overall Font, Color, Spacing, Alignment need to adjust
• Balancing color, font and images etc.
• Add Trust Badge
• Highlight your USP
• Human Touch : About you and your business - Highlight what makes you different and personalize your offerings when you write about your brand in a custom About Us section.Example of Nice Home page
• Add Featured / Bestseller products at home page
• Add Testimonials at homepage
• Add collection pages. Example of Good Collection Page
• Add Product filter for easy navigation - Categorize & filter products by their size, colour or type so users find product to product navigation easy.Example of Ideal Product Page

Need any help? Please contact us

[Growave]

Hi @iambelovedowner !

Welcome to Shopify and I wish you good luck!

1. Clear CTAs - help to show what to do next. Hero banner on your homepage is a key to make a connection with every visitor. You should clearly communicate what your website is about.
2. Branding - clearly show your company branding. Logo, brand colors, brand fonts - should be the same across websites, emails, and social profiles. A key part of building your brand is making it recognizable. 
3. Social proof - an incredibly powerful sales and lead generation tool. 
4. Engaging images - you need them on your homepage to give visitors a sense of what your business is about. Images help you to tell a story and show visitors what they can gain from your product. For a product website think about how images can convey the value of your product and help your visitors to achieve their goals.
5. I could not find about us page
6. If your website doesn’t have a blog already, make creating one a priority. But if you have a blog, it gives people a reason to keep coming back. Blogs also help improve your SEO because you’re constantly adding new content to your page.
7. Try adding SEO related high search keywords in your title and product description so that it will be very easy to market your products and display them at the top in google search.
8. 90% of people read reviews before purchasing an item. I personally do not read the description too much, I go straight on to the reviews section because that is social proof. In my opinion that is essential for every site. I highly recommend (almost insist) and adding that feature on your site. You can use Growave for that, it offers automated emails within the Reviews feature as well.

9. Imagine if you saw something that you quite like in the store, however you want to browse more, get more options, and then choose the best one. That often happens to me, because I am indecisive. That is when Wishlist comes in handy. Since you have a lot of products on your site, I recommend adding that feature to improve the user experience on your site. Besides, if the items on the wishlist have not been purchased, automated emails will be sent out as a reminder. 

10. Social media has become a huge thing nowadays. I highly recommend taking advantage of that and adding Instagram galleries on your homepage. It will help drive traffic from your site on to your account and vice versa.
11. Implement an opportunity to log in and sign up using Social Media account. We all have accounts at least in one social media. And if I have an opportunity to create an account just with one click, I will do it. having an easier way to Sign in will help you gather customer base. The most valuable thing for a company is the customer

12. The sale you have seems to be a nice deal, however, when you make such a big amount off it might devalue your product. People always need to know why you have made such sales, is it a seasonal sale? or is it because there is no demand for it? Does that mean the product is bad? 

    Instead of giving a discount for nothing, give them rewards for completing certain actions on your store ex. for creating accounts, for leaving a review, for sharing your site, for spending money on your site. It is not difficult for a user to do and you will get so many actions on your site, and you are having discounts anyway.

13. Use a referral program that will encourage your existing customers to share your products with their friends by giving discounts if the latter have purchased something from your store. With referral programs it is important to carefully set up so that you are not giving huge discounts and not getting anything back. [I recommend using one by Growave., because it is safe and it is integrated with 6 other marketing features (Reviews, Wishlist, Rewards, Social Login, Instagram, Discounts, Referral, VIP tiers) for better performance. 

    Hopefully, I managed to help you. If so, please let me know by liking this post.

[Mihir_Gupta_]

Hey there @iambelovedowner ! Here's what I'd like to suggest for your store -

1. You need to choose a different font to write product titles. 

2. You need to work on your header menu and add options like home, shop by category, and various categories you're dealing with! You need to define a clear path in your store so that users know on which page they are how can they get back to home. 

3. Add effects like whenever I move my cursor to a product, it should either burst open or zoom in smoothly for better user experience!

4. You need to make collections of your product and list them in a category. For now, you have uploaded everything on your homepage with no set category or sub-category. 

5. You can add more CTAs in your store - add a spin-wheel option where customers could grab 5% by spinning the wheel! 

The very first thing that you should do is - create product categories! Let me know if we can be of any help to you! 

I'm from CedCommerce - a team of coders and marketing enthusiasts who help eCommerce entrepreneurs with store set-up and customizations! 

We'll be happy to assist you with any kind of customization; add-ons or planning out sales/marketing/social media strategy! 

As a Shopify store owner, you need to know the course of your journey !

It's going to help you throughout your time in the eCommerce! 

Ps. We're just a message away!

Wish you luck with your Shopify store journey! Cheers! .-.