Before I get into my feedback, I wanted to let you know that we are giving away prizes every week leading up to Christmas. Prizes include things like custom logos and favicons, custom store banners, one hour of store tweaks and for one lucky person, we are giving away a complete store re-design. To get your entry in, all you need to do is sign up for our email newsletter. Oh, and we are giving away FREE Christmas store banners and pop up graphics automatically to everyone who signs up.
Now, onto my feedback. I want you to succeed so here is my honest feedback..
I think a big part of the problem are the products you've chosen. You are selling wigs which could be a standalone product - several different types, lengths, styles but then you also have other products that aren't connected in any way to wigs such as handbags and belts. This is going to make advertising very difficult because say for example you run an ad on your wigs and you have an influx of people who click, they land on your website and they see the 6 options you have but decide they want to see more so they look around your website but they don't find any more wigs, instead they are met with these other products. You want your store to work as a string of upsells, someone who is interested in purchasing a wig would also want > a certain type of brush for example > or a certain kind of glue. I would narrow down what you sell so that you can better establish who your target audience is.
A good product choice should have these qualities:
I have a lot more to say on this topic, but I cover it in our video so I'll leave it here for you to watch:
Again, not trying to discourage you, genuinely want you to succeed. I can see you've put a lot of effort into your website and have thought about the customer experience (ie. shipping time) so you are doing a lot right, on the right track for sure.
We hope our response was helpful, if it was, let us know by giving us a thumbs up and/or marking it as a solution!
Best of luck!
Hello @Aphroqueen, I hope you are doing well! the store looks good. Here are some suggestions:
- Add reviews on the homepage.
- Having a good brand logo will help you in branding.
- Start giving loyalty points on activities like signing up, allowing for push notifications, follow or share on social media, on birthdays, visiting a store, leaving a review. This will help you to entice your visitors and will also increase the number of push subscribers, reviews, newsletter subscribers. A loyalty program helps in increasing sales and increase the retention rate.
- Add exit-intent popup. Track when someone is about to leave your website and show the visitor exit-intent popup with attractive offers and coupon code to complete the purchase.
- Add a web push notification. It turns visitors into subscribers and subscribers into customers. It can be sent even when customers are not in your store and bring back the lost customer to your store. You can also send an abandoned cart push notification, it helps to reduce the abandoned cart rate.
- Add a referral program, it helps in increasing sales and creates brand awareness. You can ask your customers to refer a product to their friends and family. When the product is referred by some known, people tend to purchase the product. The referral program helps in increasing sales. You can give a reward for referring the product.
If you would like to implement the above features/ customer engagement or marketing tools in your store. I would recommend you to install the all in one Shopify app AiTrillion. I am sure you will find it useful.
Hope this Helps!
My name is Richard - CRO Expert at PageFly Free Page Builder. I have spent time to look at your store and leave some constructive comments.
I really appreciate that the store is clear enough for customer to understand and scan through, and the store's theme fits with the products that you are selling.
However, I believe things I mention bellow will help you to positively affect your sale volume. Hope that will give you some useful ideas.
a. You should make product categories the first level of the Main Navigation rather than putting them all on a Catalog. Showing categories on Main Navigation will allow your customers find products that fit their needs more effectively, instead of letting them go through many touch points before reaching the products they want.
b. Reduce blank area to ultilize every space on your site. Show your customers more values at fewer scrolls and get good impression at very first seconds when they come to store.
2. Collection page
Help your customers to see products' variations without accessing product detail page by creating swatches under product image. Another suggestion on this point: with fashion products, you can add Secondary Hover Image to show variations instead of using swatches.
You can consider to leave a BUY NOW button on the collection page and let them go directly to the check out page. This will reduce touch point until they complete the purchage. The more time customers have to consider, the more likely you will lose your sales.
3. Product pages
Add compare price on your product detail to better persuade customers make a purchase.
5. Consider adding Live Chat to give your customer instant help.
I hope these recommendations will help. The last thing, I recommend you to check out more latest tips to boost sales in this guide.
If you find it difficult to make changes to your storefront, you may want to take a look at PageFly - this app helps you to build up store with no coding skill required, free subscription plan and 24/7 support.
If you find my suggestion helpful to you, please hit Like.
Thank you. Have a nice day then!