Hi @sewdandie !
Congrats on your store and I wish you tons of happy customers!
I like the design and colors of your store. Good job :) I haven't seen such shops before on Shopify, so I guess, you do not have so many competitors.
First of all, please change your welcome image on the homepage. The text on it looks like it had been widened up in an incorrect way.
Work on your text fonts - they look not so professional.
Add social reviews - 90% of people read reviews before purchasing an item. I personally do not read the description too much, I go straight on to the reviews section because that is social proof. In my opinion that is essential for every site. I highly recommend (almost insist) and adding that feature on your site. You can use Growave for that, it offers automated emails within the Reviews feature as well.
Imagine if you saw something that you quite like in the store, however you want to browse more, get more options, and then choose the best one. That often happens to me, because I am indecisive. That is when Wishlist comes in handy. Since you have a lot of products on your site, I recommend adding that feature to improve the user experience on your site. Besides, if the items on the wishlist have not been purchased, automated emails will be sent out as a reminder.
Implement an opportunity to log in and sign up using Social Media account. We all have accounts at least in one social media. And if I have an opportunity to create an account just with one click, I will do it. having an easier way to Sign in will help you gather customer base. The most valuable thing for a company is the customer.
Run a referral program - let one user to share the link of your store with a close one, and get a reward for this. It will bring more conversion to you.
Instead of giving a discount for nothing, give them rewards for completing certain actions on your store ex. for creating accounts, for leaving a review, for sharing your site, for spending money on your site. It is not difficult for a user to do and you will get so many actions on your site, and you are having discounts anyway. With referral programs, it is important to carefully set up so that you are not giving huge discounts and not getting anything back. [I recommend using one by Growave because it is safe and it is integrated with 6 other marketing features (Reviews, Wishlist, Rewards, Social Login, Instagram, Discounts, Referral, VIP tiers) for better performance.
Hopefully, I managed to help you. If so, please let me know by liking this post.
Congratulations for your store!!
I’ve gone through your store and found that there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales. Here is a page-by-page/sectional review of your site:
Hey Sew Dandie,
The store looks quite "well maintained".Just needs a minor brush up using the below-listed tips and apps mentioned as follows:
All the best!
Hello @sewdandie ,
I just had a look at your store, your store looks great. I have a few suggestions for you hope they might help you.
I hope our feedback helps you.
Congratulations on your store page! I like the minimal theme that you have selected because it keeps the focus on the products themselves. Most things on the store have been done right. I saw a couple of things that could be made better though, so I thought I'd share them with you.
Do let me know if this is useful for you.
Hope to hear from you soon! Till then, good luck and do stay safe!