Congrats on opening your store!
I want you to succeed so here is my honest feedback..
You are offering a wide range of products on your website, you have chargers, purses, leggings, jewelry and more.
This is something we see A LOT with drop shippers. I think the mistake people make in selling so many products is that they assume they will have something for everyone, but unfortunately it has the opposite effect. After weeks and months of plenty of traffic but no sales, store owners are left discouraged and frustrated. Definitely don't want that for you so please do watch this video:
Again, not trying to discourage you, genuinely want you to succeed.
If you have any questions, you can contact us using the information in our signature. We hope our response was helpful, if it was, let us know by giving us a thumbs up!
Best of luck!
PS: If you need some graphics for your store for Black Friday, we just released a free pack. They look like this:
They come in 4 different colors and have percentage variations ranging from 20%-80% off. You can download them for free when you sign up for our email list.
This is PageFly.
I would love to share my recommendations for your store and I hope this can help you with my conversion rate optimization and design experiment.
Add a favicon to your store.
This is one of the great things to make your store unique. You can check this tutorial here https://help.shopify.com/en/manual/online-store/os/using-themes/change-the-layout/theme-settings/add...
1. Home page
1.1 Make the sticky header
A sticky menu header helps customers to reach out to the menu and access the menu anytime they want. Especially, the menu has a search bar, and making a search bar prominent is very important. This helps customers feel rest assured and they can search anytime when they scroll up or down on the home page.
1.2 Styling for the buttons
On the home page, you provide many CTA buttons, this is a good point. However, to increase the conversion rate, I recommend you should style differently for the buttons which provide different functions.
All the buttons are styled in the same way even they redirect to different links.
1.3 Make the text readable
You can make the bold style or choose another font for the text here to make it readable or you can consult my Maize template
1.4 Add customer's review
People love proof, especially when they visit a store and see many good reviews, they will be willing to shop! So you should add testimonials/product reviews to your store. They can be placed for each product or even a review collection on your home page. Check this guide to know more about its benefit and how to make it effective.
2. Product page
I take this page for example https://4noelle.myshopify.com/collections/health-and-wellness/products/rose-flower-bath-bomb
2.1 Add more 3-5 images from multiple angles
Showing a product from multiple angles helps customers have a full understanding as if they are checking and looking at it in person. Each angle must be unique and show new information about your product, this encourages customers to take action and increase more trust as well.
And add an image that shows the product in context.
2.2 Review the product description
A good product description will include both blocks of text and bullet points. I recommend you should add more content for the description.
2.3 Add reviews or rating stars for the product
Product reviews are one of the most vital tools so customers will determine to buy your products or not. You should add 3-6 reviews. Moreover, you can add rating stars under the product description as well.
What helps you to build your store more easily is a page builder. It would be a good choice for you to have attractive and powerful pages quickly and you will have lots more time focusing on marketing strategies, so you can consider checking PageFly.
Above are my recommendations for your store and it's really important to customize attractive and unique pages to increase conversion rate.
If you feel my answer helpful, like it or give it a thumb up. Let me know if you have any questions. Cheers!
Hello @4noelle, I hope you are doing good! here is the feedback:
- The home Page should flow better. I would recommend setting it out like this. Slideshow Image ( with a call to action button )- Collection List- New arrivals, Bestsellers- Testimonials- Newsletter sign up box- Instagram Feed
- Add reviews on the product page. Reviews are a very important tool in an online business.
- You can start giving loyalty points to your customers on different activities like signing up, visiting a store, making a purchase, allowing for push notifications, sharing or following on social media. This will help you to entice your customers and retain them. You can reward your customers in order to redeem those points. When you will give points to them they will come again in the future to make a purchase in order to redeem those points. This encourages repeat purchases which increase sales and help in retaining your customers.
- Add web push notifications, it will help you to retarget your customers even when customers are not in your store without getting their email address. It also helps to reduce the abandoned cart rate.
If you would like to implement the above features/ customer engagement or marketing tools in your store. I would recommend you to install the all in one Shopify app AiTrillion. I am sure you will find it useful.
Hope this Helps!
Hi @4noelle !
Add a favicon
The sale you have seems to be a nice deal, however, when you make such a big amount off it might devalue your product. People always need to know why you have made such sales, is it a seasonal sale? or is it because there is no demand for it? Does that mean the product is bad?
Instead of giving a discount for nothing, give them rewards for completing certain actions on your store ex. for creating accounts, for leaving a review, for sharing your site, for spending money on your site. It is not difficult for a user to do and you will get so many actions on your site, and you are having discounts anyway.
Implement an opportunity to log in and sign up using Social Media account. We all have accounts at least in one social media. And if I have an opportunity to create an account just with one click, I will do it. having an easier way to Sign in will help you gather customer base. The most valuable thing for a company is the customer.
Social media has become a huge thing nowadays. I highly recommend taking advantage of that and adding Instagram galleries on your homepage. It will help drive traffic from your site on to your account and vice versa.
90% of people read reviews before purchasing an item. I personally do not read the description too much, I go straight on to the reviews section because that is social proof. In my opinion that is essential for every site. I highly recommend (almost insist) and adding that feature on your site. You can use Growave for that, it offers automated emails within the Reviews feature as well.