LOVE your concept. As someone who has been through a few breakups your product adds value! This is great!
It sometimes takes hundreds and hundreds of people landing on your page before you get a conversion. These things take a little time! So the first thing I noticed about your store is I was not sure what you were selling immediately. This can be confusing for your visitor because they might not understand what is being sold so it leads them to clicking off the site.
I always say "Give them a clear message, give them a visual, and give them a button".
Give them a clear message: Where you have "BREAKUPS SUCK! MOOINGON DOESN'T HAVE TO.", I would put "Inspirational and thoughtful boxes made specifically for breakups" and in a very large readable font like the "breakups suck!" is in. This will immediately tell you visitor what it is you are selling.
Give them a visual: The banner image doesn't completely show the box, I think showing an image of the box and the contents inside will show how much value you give for the price. This will be a great visual so that your non-reading visitors know what is being sold.
Give them a button: "BUY NOW", make it easy for you visitor to transact. Give them a button.
I would also suggest moving the "featured product", directly under the banner so that your visitor can buy quicker vs. needing to scroll to the bottom, also adding a "add to cart" button right next to it would be helpful for your visitor. The way I tell people to design their shop is to design it for a 4yr old, if a 4yr can checkout on your store anyone can!
I hope this helps! Let me know if you have any questions I am happy to help
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Raquel Marie: Shopify Development & Conversion Expert | Shopify Theme Customization & Development | Shopify Design | Conversion Design
The main purpose of the page that greets you when you first arrive at a site, is to tell the people what you have and the problem that you are going to solve for them.
rockiey2k is absolutely correct, give them a call to action, you have three seconds to grab their attention, Don't make them scroll to work out what problem you are solving for them.
Love the font, but, in testimonials, you need to be able to read them. Use the same font that you have in your menu and let the script remain for their names.
The 'FEATURED BOX' must be 'above the fold' and easy to find, with the call to action (button saying "buy now') or any other call to action you want to use. So long as the message is clear and concise. Good luck!
I hope you’re doing well.
I have inspected your store and here’s my report:
Your store looks really great, you did really well on the visuals of the store. I like the homepage and the flow. Furthermore, I visited the products and found that their descriptions are either copied or not unique.
According to Google, if your products have common or copied descriptions your products will not rank high in the search rating sometimes they don’t even show up in the search results.
Also about your product titles, they look very simple i.e. just the product name but a good product title should have all the essential qualities of the product in the title. And also they help in improving the overall SEO of your store. Take Amazon’s product titles for example they are informative and always show up on top in search results.
Lastly, I would like to talk about your store’s On-Page SEO rating which is really bad. If you wish to make your store more visible and reachable you should have a high SEO rating. Your SEO rating is a combined rating of how well your store will perform in search results higher the score higher the chances of being on the top result. You can improve it by making your Titles and Product description SEO optimized. Other than your product title and descriptions, the most important factor which affects your SEO rating is Meta Description, it's really important and most of the stores don't pay enough attention to it and then complain about the less traffic and conversions.
Meta description and SEO rating vastly impact your store visibility on google and other possible interaction places. The meta description plays an important role in attracting the right kind of traffic ultimately resulting in better conversions.
I’d really suggest you try Descrii, they provide titles, descriptions, and meta descriptions for your products that’ll help your website to climb high in search rankings and ultimately gain more traffic and conversion.
I hope this helps.
Have a nice day
Hi @gabbyjw !
Imagine if you saw something that you quite like in the store, however you want to browse more, get more options, and then choose the best one. That often happens to me, because I am indecisive. That is when Wishlist comes in handy. Since you have a lot of products on your site, I recommend adding that feature to improve the user experience on your site. Besides, if the items on the wishlist have not been purchased, automated emails will be sent out as a reminder.
Social media has become a huge thing nowadays. I highly recommend taking advantage of that and adding Instagram galleries on your homepage. It will help drive traffic from your site on to your account and vice versa.
The items in your store are something that every person will need in their lives. Therefore, I recommend using a Referral program by Growave to give your customers an opportunity of sharing your products with friends and getting rewarded for that.
The items on your store are something that will most likely be purchased by one person several times. For better customer retention I recommend using Rewards program by Growave, that will give out various discounts depending on how much a person has spent on your store or how many actions he/she has completed (left a review, shared the site, created an account, etc.)
Hello @gabbyjw, I hope you are doing good! Here are some suggestions:
- Display the collection on the homepage.
- You need to engage your visitors coming to your site by giving loyalty reward points which will increase repeat purchase and customer lifetime value. You can add a chatbot to make sure you never lose any of your customers. You can add web push notifications which will help you to retarget your customers anytime even when they are not in your store. This will help you to run your store smoothly and decrease the bounce rate and will capture your visitors and convert them into prospective or paying customers. You will be able to retain your customers for the long term.
- Make sure to enable automatic workflow emails/push for abandoned cart, win back old customers, welcome email, purchase follow-up, or browse abandoned customers.
Hope this helps!
If you would like to implement the above features/ customer engagement or marketing tools in your store. I would recommend you to install the all in one Shopify app AiTrillion. You can check it out. I am sure you will find it useful.