I have two stores that I've launched and my conversion rate isn't what i would like for it to be and i can't tell why this is. I just want to rule out that it's not my store's designs etc. etc. etc. that is working against me (sometimes it's hard to tell so i decided to ask for a few outside opinions!) Thanks in advance! j
I love your brand and I believe your message is really needed, especially in the climate of today.
As for your site. I recommend that you reorganize elements on your homepage. All great websites follow a clear, concise, format that is guaranteed to convert. For example, every website has a main slideshow. This is typically followed by either a product slider (Featured Shirts, Recommended Shirts, New Arrivals, etc.). Homepages also include some sort of collections (Kids Collections, Summer Collections, Ebony Collection, etc.).
For more inspiration check out this other black inspired clothing company : https://melaninislife.com/
You want your website to convey your business' message while also being familiar to the customer. I recommend checking out your favorite clothing sites and mimicking their similarities until you find a comfortable blend that fits your brand.
Above all else, get creative, keep experimenting, and never settle for "good enough".
Here are some ways to make My Perfect Brown even better and make people want to purchase.
Product Page Feedback
Your store just needs some tweaks to take it up a level. Hope you found this helpful, if so please click "like" below to let me know.
Here is the review for My Super Tees.
Product Page Feedback
You have a great store so far. Just some tweaks here and there would make it even better. Consumers have a higher expectation when shopping online in 2019. Hope you found this helpful, if so please click "like" below to let me know.
Sorry for the typo, the website is www.mysuperherotees.com. Thanks for your detailed breakdown of what changes to make to my site, your insight makes sense and i will make some changes per your suggestions! Thanks for taking time out to review my site! j
1. If you get a free tool like Hotjar, set up some heatmaps to see what people are doing on your site and how far they are scrolling down.
2. Do you have an email capture? I would retarget the emails I collect.
3. I would add some brand-building elements on the homepage. Add some text about your story and why you are different from your competitors.
4. Try reducing the length of your homepage. It is a bit long and hard to follow the story, images, and collections,
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