Hi all, we are a small family business and relatively new to the e-commerce space. We are sort of stumbling forward in the dark when it comes to combating the internet algorithms across social media platforms to figure out what converts sales and what not. We do have an Etsy store that has been growing nicely and we are now gearing up to start doing Google Ads for our Shopify site. We are at a point now, where outside judgment of our site is welcome so we can grow beyond our own judgments and perceptions of our site.
Any constructive feedback & recommendations regarding our site and possible getting started with Google Ad words (and things like SEO, web accessibility, etc) would be greatly appreciated.
You can use open new tab on the links on the footer section and items on grid page, then customers are spent more time on your store.
You can add your store blog. Blog gives you the chance to make important substance for your clients. Utilize this as a promoting strategy to manage movement back to your site. Blog make better Your Website's SEO , Increase Traffic to Your Website through inbound links.
I would suggest including item reviews too, as reviews for customers to share their positive experience thus different customers can see the reviews and be influenced to purchase.
Otherwise nice work you have done on your website.
The lanterns are very authentic and unique, so I think that with some amendments on your site, you will find get great sales.
1) Use fixed-static scroll for header, since the scroll that you have is thin and hard to use. That way customers will always have access to homepage and other essential pages.
2) Add more information on the navigation bar, maybe even show the Shop by size/style categories there.
3) Enable accounts on your site to gather more emails and build a customer base.
4) Replace you basic Insta gallery with an app gallery, since the API will be discontinued for them soon. https://community.shopify.com/c/Shopify-Design/FYI-Changes-to-Instagram-feeds-in-themes-coming-March...
I recommend using https://apps.shopify.com/instagram-photos
1) Add more information on how it functions, which batteries can be used, how safe it is etc.
2) Add a review section, to gain more testimonials. Growave offers a free one along with some other cool features.
Make a copy of your theme and play around with designs. As I said, you offer authentic, homemade things so accentuate that. You can choose design that make your site feel like home. Minimalistic theme may not always be good :(
Hopefully, I managed to help you, if so please let me know by liking this post.
Hey Luminarium Designs,
Footer needs some modification. All footer links should be arranged vertically for better placement and orientation. The newsletter should be shifted to the footer instead. Footer links should be placed to the left of the footer, newsletter to the right and social links should be placed below both of them. Other important observations for store optimization are as follows:
Hope the store improves and helps to drive a lot of sales and conversions.
I did go through your store and found one major issue w.r t to SEO optimization.
You are mentioning anywhere in the collection name or in the product title what type of product it is. Example: https://luminariumdesigns.com/collections/animals/products/seahorse-votive
In the above example, there is nowhere mentioned it is a lantern in title or product URL.
I have below suggestions:
Better optimize your product URL by avoiding duplicate words. Avoid using "and", "or". Provide a descriptive title and product description.
I recommend using SEO APPs such as flare, which regularly and verifiably submit your store content to major Search Engines such as Google and Bing.
Hope this was helpful.
Howdy Albrecht Family
Here are some ways to make your store even better and make people want to purchase.
Product Page Feedback
Your store just needs some tweaks to take it up a level. Hope you found this helpful, if so please click "like" below to let me know.
I like your products but more so I like the fact that you focus on only that as your niche. This is your strength as opposed to what I often see with other businesses that try to sell everything under the sun.
The advantage for you by focusing on this niche is having the ability to identify the target market of people who are most likely to buy. The fact you have a physical shop (if I understood correctly) and an Etsy store that is already generating sales should give you an idea of who are your kind of customers (age, gender, location, what stage of life they're in etc.). The relevance of this is that once identified, you can tailor your language and in particular, your marketing to that niche. Don't try to sell to the world (yet); get the target market (which should still be a large number of people globally) to be your fans and build your business on that.
Once nailed down, this target market approach will ensure you are more cost-effective with social ads. Others may have commented on the what and the how of ads. If not already doing, I would suggest Facebook ads and Instagram ads may be more effective given the visual appeal of your product. But now you can use language, imagery and tone that will appeal to the target market you have already identified rather than trying to please everyone.
The next thing to focus on to increase sales is customer reviews (note: customer reviews, not testimonials). The testimonials you have on your site are ok but don't give people a sense of who bought, when, and what they thought of product quality, service and delivery etc. That counts for a million times more as your validations on the product. And reviews are much more powerful than testimonials which I don't find very convincing anyway.
To that end you should put together a proper strategy for reviews as once customers come through as a result of the ads, the last thing you want is them bouncing off the page because there is not enough social proof. Given you already have customers (i.e. from Etsy), this should be an easy win for you. At Syntellio, this is exactly what we can help with to ensure you get this right and convert visitors from ads to paying customers at the end of the day.
The pleasure is mine! Happy to help you.