We just wanted to reach out on the forums to see if anyone could help us out or give us some pointers. Maybe a fresh set of eyes can help point out any flaws on our site.
We were selling mostly wholesale before but now with all that is going on, we need to try and expand our D2C channel to keep things alive. We just started running some ads and we're getting clicks for around 7 cents which seems relatively cheap, but we aren't converting. Maybe there's something wrong with the site that isn't clear to us and is affecting our conversion rate. The average time on page is around 53 seconds. So people are scrolling and viewing content. We have some pretty good incentives with discounts and free shipping but nothing seems to be helping.
Any advice or suggestions would be greatly appreciated!
The store is www.zerowastemvmt.com
Thanks in advance!
Welcome to the ecommerce game ; ). I think it'd be helpful if you thought of yourself as having essentially 6-7 single page ecommerce stores. Check out this guide to selling individual products on your store. Big stores with huge catalogs can use traditional ecommerce layouts, but sometimes you just need to do one thing well:
Hey Zero Waste Mvmt,
"If you aren’t aware, now is the time to change". "Lack of site optimization" could be the main blocker that’s stopping your traffic from converting into sales. So, an"urgent site improvement" is needed. Look into the following tips for the same:
May the store bring you a lot of success and recognition in the coming time.
If you want to convert visitors, make sure you provide them with exactly what they need.
On a homepage, what most people look for is an overview of the store and the product range available, so making it clear about the types of product you are selling is important.
1. Hero banner: Include a clear and concise description of what products this store offer.
"Eco-Friendly Essentials" is too general. What are those "essentials", you need to make it clear. Give people an idea of what to expect.
2. Make "Search" field and navigation bar visible and available.
Upon landing on a homepage, many people skip the homepage content and reach out for the navigation bar or the search field to search for the product they are finding. Thus, it's important to make these two elements available and as easy-to-find as possible.
You are making your header sticky, which is good. But I can't find the search field. Make sure you include a search option within this sticky header. Also, I suggest you make the navigation menu visible, instead of hiding them behind this icon.
3. Remove the layer on the hero banner.
Are you intentionally including a white layer above the hero banner? I'm not sure what the purpose is, but as a visitor, it is seriously impacting my experience. The text seem to be covered by the white layer as well, which is really annoying.
I have this post where I answer questions about store design and UX, you can ask here if you have other questions, I'd be happy to help.