Preloved clothing boutique

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New Member
1 0 0
Hi.

We've gone online during our Covid lockdown in here in NZ. I'd love some feedback on our site. I am getting a good amount of traffic and a few sales but it's hard to know whether I have the wrong kind of traffic, if there's something off with the site, or if people just arent buying clothes as they have nowhere to go.

I found taking the photos quite hard as it needed a bit of a scramble to see what I had lying around for backdrops etc as all of the shops are closed.

Any pointers would be great.
Www.styleonjackson.co.nz
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Shopify Partner
1747 108 313

Dear Justannz,

 

Congratulation for your store.

 

I’ve gone through your store and found that there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales. Here is a page-by-page/sectional review of your site:

 

Page loading Speed--

Mobile Speed Need to Improve, Currently 30-40 . you need to improve website speed to make it more user-friendly for both device desktop and mobile. This is one of the most important steps for improving conversions and sales. This year, during the Black Friday Cyber Monday (BFCM), Shopify stores in 175 + countries around the world created a new record with $2.9+ billion overall sales. Among these, 69% of sales have been made on phones or tablets, while only 31% happened over the desktop.

stylonspeed.png

Header -- Have a sticky header and smart search bar to help users locate the products they're looking for.Also a slide out cart, a cart icon with item calculator must have features. Login icon must be there for buyer account creation before purchasing.  Example of Good Header

 

Footer -- Optimize your footer with more professional and functional look and also highlight your newsletter sign up so people who follow your brand will receive more updates about promotions and sales. 

 

Home Page -

A lot can be done to your homepage to make it more informative & attractive. Add prompt CTA buttons with a hero banner that syncs well with your store theme & branding. This banner should include info like free shipping, offers/deals like 50% off, etc. Below the hero banner, create categories for all your products in a slider that engages customers. Example of Nice Home page

 

In your store featured collections should be come first after banner.

stylncollection.png

 

Collection Page -

Your customer views this page to have an in-depth view of the products and services you offer. 

 

Make sure this page has a creative banner to enhance the visual appeal of your store, product reviews of all the products in your store, infinite scrolling to increase page views. announcement bars for highlighting promotions, events, deals and product labels like % off, ‘New Arrival’, ‘Sold Out’, etc. Example of Good Collection Page

 

Product Page -

Add interactive and user-friendly features like custom swatches, product zoom in, product reviews, unique product titles/descriptions, cart drawer and a sticky cart with a sticky add to cart and buy now button. Example of Ideal Product Page

 

Cart Page -

Maybe offering gift wrapping on your cart page, allowing your customers to choose their preferred delivery date and time, include security trust badges and add notes like special delivery and packaging instructions can make them trust and love your brand way more. 

 

This page is the final step before your customers check out from your store so it should be as impressive as any other page on your store. 

 

Besides these tracking methods, make sure the following is included on your store:

  • Company / Business Logo Should be there
  • There needs to be a strong colour coordination among all the colours used on your store. Try to use the same or similar colours used in your logo throughout your store and in the social media business page banner or cover picture you create.
  • Have a live support chat
  • Create a sense of urgency with countdown timer, ‘only 1 left’ features  and promotional banners highlighting ‘sale expiry’.
  • Optimize your user experience with easy navigation, proper spacing, alignment, font and colour coordination.

  • Overall Font, Color, Spacing, Alignment need to adjust

  • Trust badges should be on the home page like 100% Authentic products, Easy return, etc

  • You need to write small writeup about you and your business, i mean personal touch so that you can connect your audience 

  • Company / Business Logo Need to improve

  • Add CTA with Banner
  • Remove "Powered by Shopify"
  • Add a Blog section - it will be helpful for seo

     

    If you need help please contact us at https://www.task4store.com/pages/contact-us

Best Regards
MS Web Designer | MS Web International | Task4Store
Contact Us: https://www.task4store.com/pages/contact-us OR task4store@mswebdesigner.com
9.9/10 Customer Rating | 1000+ Happy Clients | 100% Satisfaction Or Money Back Guarantee
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Pathfinder
95 5 21

Hi @Justannz  ,

First of all, Many Congratulations on your first store :)

 

I had gone through your website and here are some suggestions that you can consider :

 

1. You should add FAVICON as it makes your site identical.

2. Add more social media pages links. 

3. You may want to think about adding product reviews. Reviews are essential for any eCommerce store as it helps sell more and creates immediate trust with shoppers. Be sure to check out our review app. 

 

You can read more about our app here. And also see some of our display widgets in action on our demo site.

 

I hope above points helps :)

 

Kind regards,

Yusuf | HelpfulCrowd Product Review App and Q&A

Turning More Shoppers Into Customers

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Shopify Partner
338 26 100

Hello @Justannz,

Congratulations on your store. I've taken a look at your store. Nice collection. I've some suggestions to increase the conversion rate.

 

1. Add a detailed product description in product pages.

2. Add product reviews in product pages as most of the customers read the review before purchasing the product.

3. Add favicon to your store which is a small square image/logo that appears next to a web address. Favicon helps to strengthen your brand and add a polished look to your website

4. Discounts and limited-time offers will help to increase sales.

5. Add Buy Now button in product pages which will simplify the purchasing process for consumers, improving their customer experience.

6. Add more payment options which will be convenient for the customer to purchase products.

7. Add filters in collection pages to helps your visitors narrow in on the specific product they're looking for and find products they might be interested in based on certain features (e.g. size, color, category)

8. There is blank space below the footer in About Us page

 

screencapture-styleonjackson-co-nz-pages-about-us-2020-05-05-02_51_12.png

 

I also did a flare check on your site. You have only 148 results indexed by Google. But your website has 192+ pages. Before you think of ranking you should ensure your pages are found (indexed by Google). You can submit your store content regularly to all the major engines, or consider using a convenient tool like flare by Mansion Ecommerce. flare automatically detects site changes and verifiably informs major search engines like Google & Bing. Plus! only flare can submit individual URLs to Google & Bing, allowing your prioritized pages to be indexed first and fast.

 

Hope this was helpful!

Jeena

https://MansionEcommerce.com
https://apps.shopify.com/partners/mansion-ecommerce
Driving the next decade of eCommerce
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Shopify Partner
1957 123 433

Hey Style on Jackson,
Keep the below-listed points in mind for optimizing your store:

  • The "search landing page" is disabled in your case ie it does not redirect to "/search" when the "enter key" is pressed while placing the cursor on the search bar.
  • Align footer links vertically for symmetric arrangement.
  • "Twitter and Linked in" should be added to the footer as well.
  •  You can also install one of the most popular app Growwave which is all in one marketing platform that helps store owners increase conversions with ease.
  • Filters are very important for customers in order to identify the correct product from the huge catalog. So, you should look for advanced filter options for your store.
  • Finally, I would also recommend you to try Sparq product filters and search to replace the default search on your store, this app allows advanced custom tag product filters for collection pages, synonyms, spelling correction, and other such features. Visitors with the search are high intent users and their conversion rate is higher than normal users.
    Check out the features live here

All the best!
Neha :)

Sparq is a fast and beautiful product filter and search solution for Shopify store owners. It allows store owners to add a custom tag, metadata, or variant based filters on their collection page and upgrade their default search to an extremely fast, more user-friendly and feature-rich search.
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