I'm new so this is my first post. I asked for a review of my store, but forgot to include the website. I'm getting lots of traffic, but only one sale. Is there something I missed when I designed the store. Your feedback is greatly appreciated.
Congratulation for your store. I have gone through your store and hope the following suggestion will help you.
There are other areas you need to work
Need help? Please contact us here: https://www.perennialsolution.com/contact.html
Thanks & Regards
Welcome to the Shopify family!
Here is my feedback:
I hope I helped!
Cal here from Shopify, thanks for reaching out to us. I've had a quick look at your store, and I really love your products. You've done so much great work on the store, and I have a couple of suggestions you may consider making to give your store a little more bite.
- Your introductory paragraph on your landing page is great, but it reads a little like an About Us which should be put on a separate page. Instead on your landing page, you should include a 'mission statement', for example, what is the customer's problem that you are solving?
- Have some testimonials on your landing page. It's been proven that peer reviews have a huge impact on conversions. I would add a few quotes from delighted customers to your landing page.
- In the top left you mention that the store is for "Vintage and Antique Costume Jewelry for the Modern Woman", but you also cater for some menswear, so I would potentially alter that to reflect selling to both.
What marketing strategy have you for the business? How are you targeting your ideal customer? Who is your ideal customer? Have you drawn up some customer 'personas' which may help you target that audience? There's a great guide here that will help if you haven't used them before!