Product market fit

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Tourist
4 0 2
Hey everyone, I know everyone is busy with their own problems here but I’d thought I’d ask. If anyone has time to help that would be awesome.

I’ve been on Shopify for close to 3 months. I’ve spent around $300 on ads with no actual web sales. I’ve sold a number of units outside of Shopify. I am struggling to find product market fit with my shorts. I’d love for anyone to give me any advice of what potential I am missing on my website, FB marketing or Price point? My website if hypflex.com. Thank you so much!
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Community Manager
Community Manager
1997 122 253

Hi @Hypflex,

 

Nick here from Shopify. 

 

Good work on your store so far, I really like the message you are putting out there in terms of people being their own hero. I also really like the product, the idea of having casual looking shorts with an athletic fit is ideal for many. There are some things I did see which you could add/ alter to help you start making some consistent sales from the website. Let's take a look at them below:

 

  • The first thing I noticed was the store layout. The product was the first image I saw with a cool image below it, this is something I would switch the order around for. I would make it so the image is the first thing people see when they come onto the website. It is more common but also doesn't give the impression that the website is pushing the product too hard. If it was me, I would work on pushing the brand and the "Be your own Hero" aspect knowing the products speak for themselves. The content team at Shopify wrote a blog post about 50 of the best Shopify stores in 2019 which I think could be worth your time to read for some inspiration on this. You can see the blog post here
  • Something minor, but I also noticed that there isn't a Privacy Page on the website. This is something I would definitely look into adding not only to make sure you are covered from all angles (GDPR) but also it makes customers feel that little bit more comfortable buying from an online store when they see a Privacy Page. Shopify has a great guide for how to add store policies which you can read here as well as a Privacy Policy Generator to assist with getting a policy for your store here
  • When you mentioned about finding a market fit for your shorts, the first thing which sprung to my mind was the Business Model Canvas. The Business Model Canvas is 9 step model segment essentially a small business plan asking yourself questions about your business. I revert back to it quite often for my own store and it helped me immensely when I needed to understand who the target market was but not only who the target market was, but why that was the target market. There is a good YouTube video about the Business Model Canvas which you can see below: 

I think you're in a good place and have a solid product, hopefully, this will help you take things to the next level.

 

All the best, Nick

Nick | Social Care @ Shopify
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Tourist
4 0 2

Nick, you are the man! Honestly, thank you so much for your input and time. Your suggestions were spot on. I tried my best to implement them and I feel the website looks a lot better. It definitely has a better flow to it. I will check out the links you attached as well. 

 
Thanks again Nick!! 
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Community Manager
Community Manager
1997 122 253

My pleasure, glad to hear it resonated with you and helped. 

 

I took a look at the website and do feel it looks much better personally. One thing I did notice is the Contact Us page still only had a link to your email in it. I was thinking you could add a table along the lines of the screenshot below.

 

18-25-iijpe-4aqng

 

By only having the email, it still requires anyone who wants to contact you to move away from your website and log into their email. With the table layout, it allows them to send you an email from the website there and then, thus keeping them on the website still. 

 

Please don't hesitate to ask if you have any other questions! 

 

All the best, Nick

Nick | Social Care @ Shopify
 - Was my reply helpful? Click Like to let me know! 
 - Was your question answered? Mark it as an Accepted Solution
 - To learn more visit the Shopify Help Center or the Shopify Blog

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Tourist
4 0 2

Hey Nick,

 

Thanks again for all the help. I'd love to add a contact us field. How do you do that?

 

Thanks

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Community Manager
Community Manager
1997 122 253

No problem at all, my absolute pleasure. 

 

Apologies, I forgot to add a link to the guide Shopify has for this in my reply. Let's go through the steps for how to do this below:

 

  • From your Shopify admin, go to Online Store > Pages.
  • Click Add pageIn the Title box, type a title for your contact page, such as Contact us or Get in touch.
  • In the Content box, type any text that you want to appear above the contact form. You can leave this section blank. 

Nick | Social Care @ Shopify
 - Was my reply helpful? Click Like to let me know! 
 - Was your question answered? Mark it as an Accepted Solution
 - To learn more visit the Shopify Help Center or the Shopify Blog

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Tourist
4 0 2

Hey Nick,

 

Real quick...and I am not quite sure the best way to reach out to you. Maybe email next time?? I am trying to add a "Shop Shorts" button either to an image or the body of my home page. I realize adding one to an image might be a photoshop thing, but what about adding a button to the home page?

 

Thanks man! 

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Community Manager
Community Manager
1997 122 253

Hey @Hypflex,

 

Apologies for the delay in getting back to you. I took a look and saw you were able to add the "Shop Shorts" button to the homepage. 

 

If there's anything else you have a question about, let me know! 

Nick | Social Care @ Shopify
 - Was my reply helpful? Click Like to let me know! 
 - Was your question answered? Mark it as an Accepted Solution
 - To learn more visit the Shopify Help Center or the Shopify Blog

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