Congratulations for your store!
Hope following suggestions will help you
The design is very professional and well done. The below tips will help.
1. Add the Home page link at the starting of the main menu.
2. Add 'New Arrivals' section to help customers keep updated on new products.
3. Discounts and limited-time offers will help to increase sales.
4. Add more specific product title/url in product pages.
Creating the perfect SEO product title/url can help the search engine understand exactly what it is you are selling and drive more traffic to your site. So try to keep the product title/url unique and more specific.
Before you think of ranking you should ensure your pages are found (indexed by Google). You can submit your store content regularly to all the major engines, or consider using a convenient tool like flare by Mansion Ecommerce. flare automatically detects site changes and verifiably informs major search engines like Google & Bing. You can get your free Google Index Score through flare. Plus! Only flare can submit individual URLs to Google & Bing, allowing your prioritized pages to be indexed first and fast.
Hope this was helpful!
The store is beautiful. I think you just need to focus on your in-store marketing strategies to convert your visitors into paying customers. First of all, identify your Cart abandonment rate. I would suggest trying incorporating email marketing strategy to your store. Whenever a visitor checks in to your Cart without purchasing, you can collect his email address and later on send them notifications and reminders as well as customized offers. Moreover, whatever sales/conversion you are getting, integrate a mechanism to show real-time sales notifications to your new visitors, this will help in establishing social proof to your store. You can try integrating CareCart apps and that will help you in boosting your sales. I personally feel there is no problem in your store layout or anything rather than the problem may lie in the marketing strategy. Good Luck
I think that your store could use more reviews/social proof. One great way to build social proof is to collect video reviews. Real customers talking, on camera, about how much they love your bedding. You can use the Shopify app Intercept to collect customer video reviews and upload them directly to your Shopify store. Check it out - https://apps.shopify.com/intercept
Hope this helps,