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Hi! Im brand new to drop shipping, and I'm having a tough time getting my first sales. I'm doing some troubleshooting so i wanted to get some feedback on my store to figure out if my problem lies within. Any feedback in appreciated! > PetLinkUSA.net <

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hI @joshforshey

 

Firstly, congratulations on your new store!

 

Here are some quick tips that can get you started on optimizing your store further:

 

  1. Choose a lighter color theme instead of the dark grey, and not have a clashing pink announcement bar at the top
  2. Add a call to action aka a SHOP NOW or BUY NOW type button on your home page above the fold
  3. Add some more information on your home page. If you only have 1 product, then maybe add some sections about some information about the product, more about your company etc
  4. Add some more information in your footer such as quick links to your product page, about us, shipping and privacy policies, your social media
  5. Add some more information in your about us page to create some credibility etc
  6. In your product page, add some more graphics, information etc
  7. Add the product section at the top so its easily accessible
Gary Gill
Syntech Digital
contact@syntechdigital.com
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Shopify Partner
1266 74 272

Hey Pet link USA,

I would love to see an Account login/sign-in system, as it is a must for an ecommerce.  The Login, when added, should be placed beside the cart and search bar on the top right of the header. Other essentials to be noted for store improvement are as follows:

  1. Favicon is missing-which is quite important for site identification.
  2. You need to add some more products of the same sort for improving store variety and grabbing more customer traffic.
  3. Once the store product count increases, bestsellers are a must for depicting store peculiarity.
  4. Testimonials should be added for better brand promotion.
  5. Instagram images should be added near the footer for better advertising and brand awareness.
  6. You should add Privacy Policy and Terms and Conditions as well as these also help in building search engine content.
  7. You can also install one of the most popular app Growwave which is all in one marketing platform that helps store owners increase conversions with ease.
  8. Finally, I would also recommend replacing the default search with an advanced search like Sparq which allows synonyms, advanced custom tag filters, spelling correction, and other such features. Visitors with search are high intent users and their conversion rate is higher than normal users.
    Check out the features live here.
    You can use Sparq free trial for as many products in your store. After the trial period, you can enjoy with Sparqs Free Starter Plan for upto 1000* products.

May the store optimization drive you a lot more sales.

Neha :)

 

Sparq is a fast and beautiful search solution for Shopify store owners. It allows store owners to upgrade their default search to an extremely fast, more user friendly and feature rich search
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Shopify Expert
145 7 36

 Hello Joshforshey !

 

I have gone through your site. Though it looks good, there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales.

 

HEADER & FOOTER :

 

  1. Header -- Have a sticky header and a clear smart search bar to help users locate the products they're looking for.Also a slide out cart, a cart icon with item calculator must have features. Login icon must be there for buyer account creation before purchasing.  Example of Good Header 
  2. Footer -- Optimize your footer with more professional and functional look and also highlight your newsletter sign up so people who follow your brand will receive more updates about promotions and sales. There are legal policy pages which are missing in the footer that must be included for authenticity and security purpose

 

HOMEPAGE :

A lot can be done to your homepage to make it more informative & attractive.  Example of Nice Home page 

 

  1. Banners & Branding -- Add hero banner with prompt CTA buttons that syncs well with your store theme & branding. This banner should include info like free shipping, offers/deals like 50% off, etc
  2. Color, Font & Branding -- Over All Text, Font , Paragraph , Alignment , Spacing , Padding etc should be more elegant so that your store looks well-organized, neat and visually appealing. Maintain the same or similar colors and fonts throughout your store to keep your  branding intact 
  3. Featured Collection -- Add all the top featured collection on the homepage so users know the type of products you're selling on your store.
  4. Featured / Bestseller products -- Engage your customers by letting them know the bestseller products on your store                                     
  5. Testimonials -- They add to the trust factor as when customers see what other buyers have to say about your products, it makes them more sure about your brand.
  6. Highlight your USP -- What's unique about your brand that none of the other Shopify merchants have? This needs to be highlighted in your store presentation, features & more.
  1. Trust badge on Home Page -- This is important as this helps to build trust and assures your customers that your brand is authentic

 

COLLECTION PAGE :

Your customer views this page to have an in-depth view of the products and services you offer Example of Good Collection Page 

 

  1. Banner adding on Collection page -- Make your collection page stand out with interesting & creative collection banners
  2. Product filter for easy navigation -- Categorize & filter products by their size, color or type so users find product to product navigation easy.
  3. Product Label -- Product labels like % off, ‘New Arrival’, ‘Sold Out’ must be there must be there for the ease of the buyer
  4. Product Showcasing -- Clear product title and description , high quality images , reviews , related products , color swatch function, grey effect for sold out products , product labels . All these features make your store much more convenient, authentic, easy to use and user friendly.                                                                                                    

PRODUCT PAGE :

  1. Features like custom swatches, product zoom in, product reviews, unique product titles/descriptions, cart drawer and a sticky cart with a sticky add to cart and buy now button will make your product page more interactive and user-friendly. Example of Ideal Product Page 

CART PAGE :

  1. Sticky Buy now or add to cart button ,Sticky cart -- A Sticky Cart feature or sticky checkout bar reduces cart abandonment and engages the customer in your store.
  2. Functionality Of Cart Page -- Discount code , Gift wrapping , additional cart notes , delivery date picker, i agree with terms and conditions, trust badges, etc.  for personalizing your customer's shopping experience on the cart page. You to try our all-in-one app, MS Complete Cart Customizer

 

INTEGRATIONS :

  1. Social Media Link -- Include links to your Facebook, Twitter and Instagram or any other social media business pages.
  2. Proper integration of Google Analytics, Facebook store, Instagram store, google search console -- These features will help you track and analyze how customers interact with your store

     3.Proper setup shipping, taxes -- Set up shipping and taxes options for different areas/countries or for particular products.
     4. Google shopping -- Let your users easily discover & buy your products with Google smart shopping marketing campaigns.

 

Hope these suggestions are useful for you. Wish you many more sales in the future. If you have any queries, do let me know here.

 

Good luck!

 

Sudipta 
MS Web Designer | Task4Store
20,000+ Tasks Completed | 1000+ Happy Clients

Want to modify or custom changes on store hire me.
If helpful then please Like and Accept Solution.
Email: sudipta@mswebdesigner.com
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Shopify Partner
780 34 101

@joshforshey ,

- Add quick links which include a privacy policy, shipping policy.

-  You need to engage your visitors coming on your site by giving loyalty points and reward which will increase repeat purchase and customer lifetime value. You can add chatbot, web push notification, reviews and many other. It will help you to run your store smoothly and decrease the bounce rate. It will help you to capture your visitors and convert them into prospective or paying customers. You will be able to retain your customers for the long term.

Add a referral program. Referral marketing is a cost-effective way to gain new and loyal customers. Because people are social creatures, individuals that are referred to your company are much more likely to remain loyal customers.

 

If you would like to implement all these I would suggest you to install AiTrillion.com It has all the features in a single app and is a fully integrated app. It is all in one Shopify app. Plus you don't need to install multiple apps. You can check it out. I am sure you will find it useful.

 

Sachin D | Shopify Growth Expert @ AiTrillion

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