Hi Shopify Community!
After years of tinkering around, I've finally finished my website and need your feedback, before I start to advertise and market my products. I'm just learning how to use Instagram and would appreciate any tips you can provide on my website and moving forward.
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Congrats on finally coming to the point of flipping the switch and going live. Launch day is always exciting, and I’m thrilled for you!
Big tip: Don’t forget to link your free shipping banner! Link to your product pages.
First impression: There are a lot of pop-ups. The first thing I see is the “We come in peace” email subscription list. A few things:
Moving on to your homepage…
As you get more traffic after launch, keep an eye on click heatmaps to see how people use your main navigation. Some pages (i.e., About Us and Peace 365 Blog) may be able to live in the footer rather than the main navigation. Watch session recordings, which act like a DVR for your website
You have to clean up these filters. It’s not helpful at all right now. I’m looking at your Men/Unisex collection, and you have 4 different filters for men (Men, Men’s, Men’s Clothing and Mens)! It needs to be cleaned up to be helpful.
Think of what people would be searching for and filtering by, and try to match that. Keep your filters helpful (i.e., why filter by men’s clothing when you’re in the Men/Unisex shirts?) and monitor it on a regular basis.
For reference, I’m looking at the Peace - Men’s/Unisex short sleeve tee.
I know this store has likely been a labor of love for you, and it shows! Visitor behavior is going to help you find what’s stopping someone from converting and evaluate the changes you will make in the future. Lucky Orange has heatmaps, session recordings, live chat and more with a free trial (no credit card required) and plans that start at US $10/month.
I hope this helps! Good luck!
Cheers - Danny
Wow...thanks for all the detailed feedback! It did feel good to finally launch, but I knew there'd be lots more to do and refine. I'm not aware of all the options my Shopify theme offers, but I will start immediately addressing your suggestions, even though I didn't expect it to need so much attention, lol!
This was an eye opener and greatly appreciated!
If I decide that heatmaps, session recordings and live chats are needed, I'll be in touch.