I started my webstore about a month ago. I get reasonable traffic everyday with 5 to 6 unique visitors on average and a total of 444 visitors since it has been launched. I have been working on improving the store and promoting it on Facebook, Twitter and Instagram. So far, I have had zero sales. Created a Black Friday discount aswel and promoted it on Facebook, Twitter and Instagram too but to no avail - I got no sales. What can I do to improve? What am I missing? I hope to grab some holiday traffic this month. Kindly review my webstore and any help, feedback will be highly appreciated.
Store Address: https://www.oeuvrebyqamrosh.com/
One of the reasons you'll have visitors to your site and still not see sales is when those visiting your site do not trust it enough to make a purchase. People want to buy from a site they believe will fulfill their end of the bargain. Looking at your site, these are some of the things you can do to enhance your site's trust.
-- Have a shipping and returns menu: consider adding this menu item to the footer menu. In this menu, you'll capture how orders are going to be shipped and if there's an issue, how it's going to be returned/handled. Any visitor to your site seeing this will feel comfortable with your business because you have taken time to explain how their order is going to be handled.
-- Add a favicon and reduce the size and type of your logo. Your site is currently missing a favicon. And your logo is quite big and taking up much space. Also most logos are transparent (png format), with the transparent format, you get to show only your logo on the site without any other design space.
If your site continues to miss these things, visitors to your site will think your business is still fresh and that they should make a purchase when your business is fully ready.
-- I don't see any reviews section on your product pages or reviews widget on your homepage. I'll recommend you start generating reviews from day 1 from customers and displaying them on your site. Since 63% of customers are more likely to make a purchase from a site that has customer reviews. Check this app out, it's free Kudobuzz Social Reviews.
I think it will be better to try some Search Engine Optimization and marketing companies to take care of your site that way you will get more audince and it will turn to make you more profit, and yes 400 people is not just enough to get sales, I get thousands of visitors and only some of them are converting.
The amount of visistors isn't the important metric. It's the conversion rate that matters. My conversion rate is always around 20% which is very high.
It's getting the right people that matters. 400 people who are interested in your products is more use than 40,000 who aren't.
Far too many popups on that site.