Hi @Aimon!
Great questions here. It’s a common issue - you get traffic and are spending a lot of money on campaigns, but the conversions aren’t there. Let’s see what we can do.
First impression: Use dynamic heatmaps to see where people are clicking on your newsletter pop-up. My assumption is that most are closing it immediately. Your visitors don’t even know if they want to buy from you yet! I like that you’re adding an incentive to sign up (50% off all of your orders is quite a hook), but I would show it once someone adds a product to their cart or is a return visitor.
Homepage
- Let’s start at the top with the banner. It’s unlinked, so you’re missing a huge opportunity here to convert people.
- Your homepage is really busy up top. I like that you have the interactive icons on the side-bar, but it’s not obvious enough. Visitors typically look for a main navigation bar on top rather than icons on the side. I would move those collections to your nav bar.
- It needs something - a hero image with a CTA or something similar. Use heatmaps to see what people are clicking on. How are visitors using your homepage? Diving right into your products may not be the best strategy, but it’s worth testing.
- In general, use session recordings (which acts like a DVR for your website) to see how people actually use your homepage. See what your visitors are engaging with, and evaluate as you go.
- Revise the text under High quality product. I don’t think “To beat your competition, make good quality your mission.” is what you intended!
- I would take away the “About the store” section of your footer. It’s not going to convince your visitors that THIS is the store to shop at!
Footer
- About us: Tell more about your story! Visitors want to learn more about YOU, not just why they should shop with you.
- Contact Us: There’s some extra code under your header. Instead of saying that you only hire seasoned, professional technicians, invite them to send in their questions! Take out the map as well. For your contact form, I like the simplicity of it. I would highly suggest taking out your phone number - it’s a common field that scares away your visitors.
Navigation/Product Pages
My biggest complaint right now is that your store is hard to navigate. The only option from the main navigation is to Shop. This is the full list of your products with no way to filter by collection, price, product, etc. It’s very difficult to browse for a product.
I’ve found through many (many) heatmap analysis of Shopify stores that visitors, in general, don’t scroll through your pages to browse. Use session recordings to watch people navigating across your store for some great insight into what your visitors are doing.
Moving on to product pages…
For reference, I’m on the Bugs Bunny Soft Back Cover Cartoon Transparent Case for iPhone First, let me tell you what I like. It’s a fairly clean layout and is clear about when I would expect to receive it. That being said, there are a few issues here:
- Your color/photo links are off, or the colors need to be updated. I wouldn’t have considered this to be yellow. I get that it's talking about the inside square, but I wouldn't immediately think that it's YELLOW.
- Take out either the real-time visitor count or the product-specific view count. Both seem like overkill. These are great aspects to have, but don’t let it take away from the sale too much.
- Link your “24/7 support” and “Free Worldwide Shipping”
- Your credit card images are huge! I would minimize them.
- Rethink your “More from this collection” cross-selling. Since it’s from your All Products collection, it’s not going to be distinct to the product. Consider better ways to utilize this feature.
Lastly, don’t forget to ask people directly. Run a poll asking something like, “Is there anything that stopped you from checking out today?” You may get some answers you didn’t expect.
In general, you are on the way there! Don’t give up hope yet. I can’t stress enough the importance of using tools like session recordings and heatmaps to see your store through your visitors’ eyes.
You can segment down your heatmaps by source, UTM parameters and campaign to really understand which of your campaigns perform better and which ones result in traffic that are primed to convert. Lucky Orange has heatmaps, session recordings, polls and more with a free trial (no credit card needed) and plans that start at US $10/month.
I hope this helps! Good luck!
Cheers -
Danny
Hi @Aimon
From the very first second, I could tell that you are investing in your site, the small details, the colors, design, layouts are all very thoroughly thought. And let me tell you with the approach you have you will definitely achieve your goals. I recommend investing in a slightly different direction.
To be honest, even though the site looks professional, it also has a feeling on unfinishedness. The first thing you want your customers to know is that you are up and ready to give them what they want. That is why it is better to move the section here down a little bit and place a hero banner instead.
If you put a hero banner with a little slogan and an image that resonates with your brand, you will get a totally different first impression.
Besides, the categories that you have here
seem broken. When I click on any of them I get this random cropped images
I honestly would not purchase anything from a site that is broken, it is not trustworthy.
The theme itself is very appropriate for tech gadgets, only if you fix the glitches.
Other than that I recommend improving the functionality of the site.
You can do that by adding Reviews, Wishlist, Instagram galleries, Referral programs and also by giving discount for completing certain actions on your site. This all will help you stand out among all other sites that resell things from AliExpress or Amazon.
For adding the functions above you can several apps. However, if you want to get all of them at once just with a couple of clicks, try Growave.
We have 10 great features -Reviews, Wishlist, Rewards, Social Login, Instagram, Discounts etc. There is a free plan available.
Hopefully, I managed to help you. If so, please let me know by liking this post.
Take care and stay healthy <3
