I've taken a look at your store. The design is very professional and well done. There are quite a few things which if added can make better conversions.
1. You can add testimonials on the home page to make the store look more professional.
2. Add 'New Arrivals' section to help customers keep updated on new products.
3. Add product reviews as most of the customers read the review before purchasing the product.
4. Add social media for the store to increase the traffic. Having social media is a great way to grow your business, allowing you to tap into new audiences and gain more customers.
5. Add more specific product title/url in product pages.
Creating the perfect SEO product title/url can help the search engine understand exactly what it is you are selling and drive more traffic to your site. So try to keep the product title/url unique and more specific.
6. Add filters in collection pages to help your visitors narrow in on the specific product they're looking for and find products they might be interested in based on certain features (e.g. size, color, category)
7. Discounts and limited-time offers will help to increase sales.
Before you think of ranking you should ensure your pages are found (indexed by Google). You can submit your store content regularly to all the major engines, or consider using a convenient tool like flare by Mansion Ecommerce. flare automatically detects site changes and verifiably informs major search engines like Google & Bing. You can get your free Google Index Score through flare. Plus! Only flare can submit individual URLs to Google & Bing, allowing your prioritized pages to be indexed first and fast.
Hope this was helpful!
This is an accepted solution.
Hello @Rohan, I hope you are doing well! here is the feedback:
- Add an announcement bar to highlight important information that you don't want your customers to miss out on.
- Display reviews on the home page, it helps in building trust with other visitors. To collect more reviews you can give loyalty points to customers on leaving a review and send automatic review request emails and reminders.
- Start giving loyalty points on activities like signing up, allowing for push notifications, follow or share on social media, on birthdays, visiting a store, leaving a review. This will help you to entice your visitors and will also increase the number of push subscribers, reviews, newsletter subscribers. A loyalty program helps in increasing sales and increase the retention rate.
- Add a newsletter sign up pop up to capture more email subscribers & incentivize them by giving loyalty points on sign up.
Overall, your store looks good. Add these tools to make your store engaging.
If you would like to implement the above features/ customer engagement or marketing tools in your store. I would recommend you to try out the all in one Shopify app AiTrillion. I am sure you will find it useful.
Hope this Helps!
Congratulations on your new store! You are off to a great start having a such neat store with a wide range of products and high-quality product imagery
After doing a quick analysis, our team at PageFly really like your site's layout and the brownish aesthetic touch you added to your store to emphasize the leather products you're selling. However, we also found several areas that could be improved, and would love to share with you some tweaks that you can apply instantly to address these issues for more conversion rate and better user experience. Let's go through them together as follows!
1.1. Ensure texts that overlay images are legible
Text-overlaid images often lower scannability, causing reading difficulties and leaving negative first impression for users. In your case, there are 2 sections being Navigation bar and headlines above CTA buttons that are particularly hard to read due to texts' color blending in with background images’. To fix this, there are many possible solutions that you can try: increase font size, change the texts' color to create contrast, add semitransparent background, etc. Also, it is advisable to center the product category headlines and CTA buttons (with coherent button’s color and size) instead of placing them on the side for better visibility. You can also consider changing the background images to better match your product categories (leather and health products) by using the 5-second test to see whether a new user can identify what you’re selling within 5 seconds. One extra tip to rock your homepage and better your branding is to replace your current favicon with your logo as the currently used one is too small and has too many details.
1.2. Include testimonials below featured products & collections
This is an old but classic tip. Your homepage typically gets the most hits of any page on your website and if you place your positive customer feedback front and center, then visitors will get a chance to see it even if they don't browse any further. Remember, including testimonials on your website shows users just how much people love your product. Thanks to your customers' kind words, you can win the trust of prospective customers and get them onboard for conversion.
1.3. Carousel's autorotation should stop when hovered
This one is simple. In order to ensure readability, your carousel’s autorotation should only change slides after minimum 5-7 seconds and stop temporarily when hovered. Once clicked upon, it should stop permanently. This is because their selection is highly likely to be intentional and hence should not be changed against their wish while they are busy checking other parts of the homepage.
2. Collection Page
2.1. Have secondary hover images
We can see that your site boasts a large number of product images, which is a major advantage for you when applying this tweak. At the moment, all of your product thumbnails use cut-out imagery in the collection pages. To help users visualize the look and usage of your products in actuality, it is advisable to include secondary images (showing up when mouse-hovered) placed in a specific context, complementing the cut-out primary thumbnails focused on products' features. In addition, as Quick View can make users confused and mistake it for Product Page, missing out important information displayed in the real Product Page, you might want to consider stop using it and keeping secondary hover images only.
2.2. Include user rating average and number of ratings
This is an important add-on to the testimonial tip above. When making purchase decisions, users seek safety from reviews and concrete numbers. Having both user rating average (usually in the form of 5-star ratings) and the number of ratings displayed clearly beneath product thumbnails can boost your site's credibility and hence potentially increase that sweet conversion rate. Even if there are no reviews or ratings yet, you would want to replace the graphics with a label stating there aren't any ratings available such as "Be the first to write a review", rather than showing the rating stars as grayed out, or omitted entirely.
3. Product Page
3.1. Add contextual images and show products in scale
As mentioned above, most of your product images are cut-out and taken from unique angles showing features of the products. While this is great, you can make user experience even better by adding images that show apparel products used in real-life contexts by models as well as images showing products’ size in scale. In this aspect, the more detailed the images are the more positive impression your users will have.
3.2. Allow users to submit product reviews
In your product page, make sure that there is a section beneath the Buy button where users can submit product reviews. Product reviews are one of the most vital tools users look to for product information and to determine if a product is a good fit for their needs. Users have become so accustomed to and reliant on reviews that they expect them as a basic online convention. Products without accompanying reviews are often regarded with suspicion. In the absence of product reviews, users will be tempted to look for other users’ opinions by going off-site — and as soon as they leave, the probability of them never returning to complete the purchase increases exponentially.
3.3. Display clear delivery date and a link to concise refund policy
When shopping for products online, users understand that even seemingly perfect products may not work in reality. Indeed, a strict return policy can even be a reason for site abandonment. Typically, users will start searching for the return policy within the product page — in particular around the “Buy” section. If the return policy information isn’t easy to find in the main product page content, it makes it more difficult for users to quickly answer questions they have about the site return policy during their product search. Therefore, making the return policy available as "Shipping and refund policies" in the main content of a product page — either as a link in the “Buy” section or as a product page section — will minimize the time users must postpone their product search to locate.
As of delivery, displaying only “delivery speed” forces users to be the ones to research, calculate, and often just make an educated guess as to when they will actually receive their order. Not only does this make it harder for users to understand when the order will be received, but it also introduces unnecessary complexity into the product-search process. It is thus important to provide an estimated delivery date such as “Arrives January 13th” rather than “1-5 business days”.
The fear of missing out is a powerful driving force that can significantly improve your chance of converting prospects into customers. Backed by psychology, this strategy offers a sense of scarcity, exclusivity and social proof, removing prospects' doubt and prompting them to hit that Check Out button to instantly acquire their perceived bargain before time runs out. We have prepared a detailed article here so you can learn more and apply it effortlessly!
Above are our quick suggestions for your store that you can implement right away to see better results!
If you find this feedback helpful, you can give it a like or mark it as a solution. Best of luck!