Solved
I would love to provide some recommendations for your store. By the way, your store looks professional.
DESIGN
1, Home page
- You can add a Newsletter section and Testimonial section on your home page to make more attractive and trust.
By adding a Newsletter section, some customers can directly leave their emails to you instead of going to Contact us page when they access your store.
- Instagram feed is also highly recommended to promote your store on social media
2, Product page
- I recommend you should add product variant and product quantity for your product details. If there is any promotion, a countdown timer is also a good choice. You can see this example
- Customer reviews also make your product more trust
You can use some review apps such as Judge.me, Ali Reviews, Varinode, etc.
PAGE SPEED
- Your store's page speed is pretty good on the laptop but you should focus on mobile as well.
You can check Google PSI https://developers.google.com/speed/pagespeed/insights/?url=https%3A%2F%2Fturquoiseislandstore.com%2...
But PSI is not everything, this article will let you know about page speed basically and some triggers to have a good loading time.
There are other tools that help you to check. In this guide, you can know more, and some tips for mobile device you can learn.
I hope my recommendations can help you in some ways. Feel free to let me know if you have any question.
Hi there! Maggie, Shopify Expert here :)
Really good looking store! I love your products selection too.
Consider optimizing your sliding images further - add a CTA [call to action] button to each image, such as "Shop Now" linking to a relevant collection or product:
you don’t prompt your visitors to click anywhere, so there’s no urgency for them to take action: click + shop. Adding a CTA button can definitely help you improve your conversion rate.
"Featured Collection" - has a small typo. Consider also renaming it to something more SEO-friendly, like 100% Cotton Towels:
While the logo is really fantastic, I’d recommend resizing it to reduce the size of the header area. At the moment, the logo makes the header takes almost half of the screen, pushing the rest of the content down the pages and out of sight:
The ‘above the fold’ area [visible on the screen without scrolling down] is the most crucial for the conversion rate. The best converting websites display all the key info above the fold, to reduce the need for people to do any scrolling on the page and complete the checkout with as little fuss as possible. Aim to reduce the header area - and logo size - to display as much website content as possible above the fold.
The product page looks excellent. Consider adding a related items section to your product page as well - it will help you improve the average order value through cross-selling and also make people browse more items in your store. See how to cross sell with related items: https://apps.shopify.com/cross-sell
Your SEO score is 45/100. You seem to have two domain names pointing to your website [perhaps the default myshopify.com domain and your custom domain] which, without a 301 redirect make Google read your website as two separate sites with a duplicate content, which might affect your Google rank:
Make sure to add a redirect to let Google know which version it should take into consideration.
Your homepage Google snippet [meta title and meta description] needs optimization:
Meta title is just your brand name - which doesn’t help you get organic traffic from Google. Consider adding an incentive here to ignite attention and prompt people to click your listing. Your meta description is empty. Make sure to optimize these by adding a short enticing tagline with a CTA [call to action] to prompt people to click your listing.
This snippet is very important, and it’s worth spending more time optimizing it. It’s often the first interaction with a potential new customer, as this snippet is displayed in Google search results. Make sure it’s inviting and irresistible so people click your listing once they see it. Otherwise Google might drop it as non-relevant to the search results, which will affect your traffic and SEO. Let me know if you’d need help writing irresistible, well converting Google snippets for your websit....
Your homepage is missing vital H1 tag [assigned to the page title]:
Also, work on the amount of content on your website - through regular blogging and adding more pages - that gives Google more reasons to keep checking your website and crawling it again:
Google loves written content, so blogging regularly can help you improve your SEO.
Image alt tags - make sure to add descriptive SEO friendly alt tags to each new image you upload. That’s a great way to improve your SEO [Google will be able to understand what each image represents] and make your website more accessible for the users who browse with images switched off.
Some of your URLs are not SEO friendly:
It’s important to fix them now, as you are starting out, as changing URLs later, when you are more established and have more backlinks, will results with tons of error pages. See how to make your URLs more SEO friendly in this free video guide: https://youtu.be/4V-jFWoGFd4
Your website is mobile-friendly and responsive, which is excellent:
Here are a few guides that might help:
- How to SEO optimize your Shopify store [42 point checklist]: https://www.rockpapercopy.com/shopify-seo-checklist/
- How to drive more free traffic to your website: https://youtu.be/2O2y00jRa6U
- Write product descriptions that sell: https://www.rockpapercopy.com/storytelling-in-product-descriptions/
- No #1 reason your store is not converting: https://youtu.be/mV2kCrtVLkc
If you found these tips useful, please like this post and leave a 5* review on my TrustPilot profile. Thank you!
Looking for a more detailed critique? Reserve your free website audit here: https://www.rockpapercopy.com/audit/
Best regards,
Maggie
Rock Paper Copy
Shopify Expert | Ecommerce SEO Wizard
