I'm looking for some feedback on my store. It's been open a couple of months and I've had a few sales. Would like to know what I can do to increase sales. I have advertised mainly through Facebook ads and by linking my store to my Facebook business page. I would appreciate any feedback I can get, My store is goldenblingboutique.com.
Thanks so much!
You have a nice store.
I think you should go for more attractive Shopify theme, Integrate Instagram feed, Use google shopping ads to increase sale, add privacy policies,faq,term and condition pages. There are other areas well you can improve.
Thanks & Regards
MS Web Designer
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Jewelry is a pretty competitive industry and you have to be one step ahead of the competition. I'll add a separate post on marketing... to keep this one from being to long. Here are some ways to make your store even better and make people want to purchase.
Product Page Feedback
Your store just needs some tweaks to take it up a level. Hope you found this helpful, if so please click "like" below to let me know.
The one thing we tell each client is that you can get traffic of all kinds but that does not mean it's the right traffic for your store. Not all traffic is created equal and you really need to be careful what traffic you get from Facebook and Instagram. When our clients are looking to do paid ads on Google or Facebook. We recommend they start off on Google Shopping as you can target people based on what they are searching for. This means it's easier to get sales faster. You will need a Google Merchant Center and a Google Ads Account to run Google Shopping campaigns. After Google Shopping is working, we look at Facebook and setup a Dynamic Product Ads campaign on Facebook.
Google Merchant Center
This is where you host and manage your products (SKUs), so you can use Google Shopping campaigns in your Google Ads (AdWords) account. You can add the Google Shopping app to your store and connect it to your Google Merchant Center... once you do this, you are almost set to run Google Shopping campaigns.
Google Ads (AdWords) Account
This is where you run and manage your Google Shopping campaigns from. You will need to connect your Google Ads account to your Google Merchant Center account above. Once you do that, you can run Google Shopping campaigns. Make sure you turn on Auto-Tagging in your account. Also, you can link your Google Ads account with your Google Analytics account... this helps make sure data is shared between them. Hopefully you have setup your Google Analytics account already. Make sure your bids are not to high and you have a good account structure.
Facebook Ad Account
If you have not, you should Setup your Facebook Catalog. That way you can run Dynamic Product Ads (DPA), which is remarketing/retargeting on Facebook and Instagram. When someone comes to your site and does not buy... you can show them an ad later on Facebook and Instagram. The DPA campaigns are always the best return on ad spend for our clients. It's good to start with site visitors or people who have added something to their cart/started checkout but have not bought anything.
Once you have that setup. You can see what is working and what is not working and grow the business. The above assumes you have setup your Facebook pixel and your have a Google Ads Conversion tag setup for your site too. That way you can track your sales. Hope you found this helpful, if so please click "like" below to let me know
Thank you so much for all your input! I will look into your suggestions. I thought I would mention that I attempted to set up a Google Ad, but was told that I had to start out with a monthly budget of $500 and of course, that was out of my range. With your experience, are you aware of a minimum monthly budget for Google Ad?
There is no minimum budget to run ads on Google or Facebook. Sometimes smaller businesses start out at $500 / month. However, when you have a smaller budget you can not afford to make any mistakes as much.... mistakes could be the wrong keywords in a search campaign or the wrong ad copy. It is harder to run campaigns at a smaller budget.
We advice clients with smaller budgets to try and get SEO or PR going or something that requires more time then money to get started. The Shopify blog has some good SEO tip as does Moz SEO guide. That way you can save up and run paid ads with a larger budget down the road. Hope you found this helpful, if so please click "like" below to let me know
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