Requesting store feedback

[CozyHome]

Good day!  Looking for some feedback on my store.  I have been building my store and adding a few products every day.  I am getting an average of 2 to 4 items to checkout daily but they never convert to a sale?!  Any idea why that may be?

Any other suggestions I can improve on please let me know.  Thank you very much! 

Doug

Cozyhomegeneral.com 

[Clayton_Bates]

Hi Doug

Think about it from the visitors point of view. The website looks one way (colors/logo) they decide they want to buy the product and get to the checkout and your checkout looks completely different to the rest of your website. Example No logo and colors don't match your website. Update this and you might convert few more people. 

As for the rest of the website there is two massive problems that need to be fixed ASAP

1. Copyrighted Products 

By the looks of it you have copyrighted products that you shouldn't sell if they're coming from Ali Express

2. To Many Products 

The problem when having to many products is its hard to build out really good product descriptions. Lots of your descriptions will not convert. I'd be laser focused on 24 products in the same niche. Your website isn't Amazon. Even if you look at Amazon they didn't start out as the "Everything Store" they started in one niche "books"

Overall good start. Keep up the good work. 

Cheers 

Clayton Bates

[Aizada]

Hi @CozyHome 

There are a couple of things on your site that need to be changed to  start selling. 

-Change the color scheme of the store. It is the default one by Debut, make it look more customized and resonate with your brand 

-Add a favicon

-The product range is too wide. Focus on something more narrow and concentrate your resources on that. 

-The review widget is too bulky, but it is hard to see it because it is at the very bottom of the page instead of being right under the product description. 

-Implement an opportunity to log in and sign up using Social Media account. We all have accounts at least in one social media. And if I have an opportunity to create an account just with one click, I will do it. having an easier way to Sign in will help you gather customer base. The most valuable thing for a company is the customer

-Imagine if you saw something that you quite like on the store, however want to browse more, get more options and then choose the best one. That often happens to me, because I am indecisive. That is when Wishlist comes in handy. Since you have a lot of products on your site, I recommend adding that feature to improve the user experience on your site. Besides, if the items on the wishlist have not been purchased, automated emails will be sent out as a reminder. 

For Reviews, Discounts, Social Login, Instagram and some other great tools you can use Growave. It is an all-in-one marketing platform that helps reach customers and start converting:) 

Hopefully, I managed to help you, if so please let me know by liking this post or reach out to me for more help. 

Best of luck!

Aiza 

[neha-sparq]

Hey Cozy Home General,

The conversion of visitors to customers solely depends upon your store look and overall appearence. So, store optimization is the ultimate solution to it. Follow the below-mentioned aspects to make your store look even better than before:

1. Want your site to be identified better! Adding a favicon is the recommended solution.
2. The logo should be remodified by changing the font style and adding an impression of graphics to make it look more professional than before.
3. Better social connectivity can be facilitated by adding some social links like Instagram, Twitter and Linked in etc to the site footer.
4. Footer links should be vertically placed for making it look well organized.
5. "Terms of Service and Privacy Policy" should be added to help build search engine content.
6. Want to increase your site popularity! add "New Arrivals" to it and help to keep your customers updated regarding the latest store designs and product updates as well.
7. You can also install one of the most popular app Growwave which is all in one marketing platform that helps store owners increase conversions with ease.
8. Finally, I would also recommend replacing the default search with an advanced search like Sparq which allows synonyms, advanced custom tag filters, spelling correction, and other such features. Visitors with search are high intent users and their conversion rate is higher than normal users.
   Check out the features live here. 
   You can use Sparq free trial for as many products in your store. After the trial period, you can enjoy with Sparq’s Free Starter Plan for upto 1000* products.

May the store receive a lot of sales and conversions very soon.

Neha :)

[Iqhlaas]

Hi There,

In order to maintain your website conversion funnel, there is always a need to maintain an enhanced user experience on the website. We have a blog written around this and will help you understand what set of recommendations can help you achieve sales from the dropouts.

Click Here to read more about the recommendations.

Let me know if I was helpful.

Also, you can reach out to me for personalized recommendations for your website too.

[Arpan12]

Hi @CozyHome 

Hope you are doing good !!!

You have done a decent job in the Shopify store, but there are some updates which are needed to make your store as Sales Oriented.  Getting visitor through different medium would be an easy job but there should be a mechanism where you can engage your visitor and take action on your website and buyer purchase that product. 

There might be two possible reasons when buyers are coming to your website and they are not purchasing the item :

1)The first reason would be Products which you are selling might not be the best fit for the industry-standard or they have become outdated as per the current industry trend.

2)The second reason might be related to navigation of your website i.e navigation of the website should be simple and look and feel should be attractive.

Coming on these points, I would like to let you know that since the name of your store is cozyHomeGeneral, you can sell Protective Gloves as the whole world is affected by Corrona might become your trending category. You need to target that catalogue, it is one of the examples, you can start thinking in this manner suppose if St, Peters Day is coming you can target catalogue related to that.

Now coming on to your store, let us analyse each section one by one:-

Header Section :-

1)Logo and Favicon - Logos and Favicons basically signify the brand of your store, on your current website, there is no logo as well as a favicon, you can decide the colour of logos by looking into the product images as well as the overall layout of the website.

2)Navigation Menu- You should have 4-5 menus on your store, currently there is too much menu, you can create submenu rather than listing individual menu because the menu in one line looks better. Please refer the following screenshot https://prnt.sc/rfajea

Body Portion:

1)Banner- Banner should always signify the overall content which is present on your website currently you only have one banner with coffee, you can implement slider you can use at least 3 banners with CTA button like Shop Now, which directly engage the visitor to take an action towards your products.

2)Featured Category- Since you are selling multiple products and you have various categories, you can list some of your top categories below the home page banner.  Please refer this screenshot https://prnt.sc/rfbazt

3)Featured Collection- You can list, products via collection name in a home so that it becomes clear to Buyers what exactly is the product present in that category, kindly refer this screenshot https://prnt.sc/rfbg71

Footer :

Footer looks fine, you can replace Powered By Shopify with your store name that will help in building the brand.

Collection Page :

Collection page looks fine, you can add reviews to build the trust among your buyers as well as you can add an option for adding products in the wishlist that helps sellers in adding their favourite products to that wishlist they might not purchase at an earlier time but when they will return back, they might give preference to your products. Since the catalogue size is large you can also add filters , kindly refer the https://prnt.sc/rfbm8v

Product Page 

Similarly reviews can be added in the product level as well as wishlist can be added over there.

These are some of the basic points which you need to implement so that visitors can be turned into buyers also you can use apps like Privy they send the email to the customers who have added products in the cart, you can set the rules on your end based on that email can be sent to such buyers with offers so that they can purchase the items from your website.

For more details you can reach me over email arpansrivastava@cedcommerce.com, we can have one to one communication over related to converting your visitors into buyers,

Thanks