The great thing about print on demand is you can fill your website with images of people smiling and wearing your products. This will give the visitor a great feeling and they can envision themselves wearing your products. I'd add more images like that. Few areas to work on below.
This will kill conversions
If you make people sign up for account before buying the item that will kill your conversions. It's best to set it up so when people buy your product there is a check mark saying they accept marketing that automatically selected.
Good start. Keep up the good work. If you want a more detailed free review reach out HERE
Let's get through pages of your site!
First, the Home Page. From my perspective, it's very clear & clean, i loved it. But there are still something lack to make a "customer journey map" become fulfill.
Customer testimonial. I see that you didn't had any yet but in the future, it would be very nice if the customer can see how trustful you are, from the first time they visit.
This is very important due to the trend of using mobile devices to purchase of people around the world. I bet you knew it. Mobile responsive is a minimum requirement for online store today. I found 2 faults here from the picture of first slide, and the display of subscribe form (too wide).
I liked the way you choose the images and the theme :D But i think that those images should be align much better than this. Here is my suggestion. This kind of layout will make customer easier to see the whole picture of your product. From variants to necessary information, sizes, reviews, suggestion,... The most important is your page speed would be faster on both mobile & desktop.
You can see your page speed insight here. The Desktop speed is good, but not quite with the Mobile. You need to optimize more with mobile responsiveness.
That's all i can say. The cart & check-out part, just keep all the information clear, and easy to understand. Good luck on your business!
Sophia here from Shopify. I had a chance to review your redesigned store and it looks great so far! I found it fairly easy to navigate, and I like the concise information on the product pages along with the clear size charts. Here are a few suggestions to help you optimize before investing in paid ads:
The best way to validate your designs and the products they'll be printed on is to start sharing them and building an audience. If you already have your business set up on social media, you can add links to social pages in the footer of your website.
Your theme settings will allow you to add links for Facebook, Instagram, Twitter, and more under Online Store > Themes > Customize > Theme settings > Social media. Have you already started sharing your designs on social media?
I'm also curious to learn more about your product pricing. I noticed that the smaller sizes are less expensive than the larger ones, which absolutely makes sense from a manufacturing standpoint, but it might not be that appealing to customers.
What do you think about making the price for one shirt the same across all sizes? For example, if the largest shirt costs $18.50, consider charging $18.50 for all sizes. Take a look at competitors selling custom shirts to see what they charge as well. I think you can afford to increase your prices for the smaller sizes based on what I've seen.