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Let’s see what we can to turn more of those visitors into customers. I know it’s hard to watch traffic but not see any business.
Right off the bat, I see a few issues:
Looking at the homepage, I would add a hero image with a CTA instead of the “Fashion has it” image. I would follow that up with visitor behavior, such as heatmaps (to see where people click) and session recordings (to watch what happened during a visit).
From my experience, turning to visitor behavior will help you see that people aren’t using your homepage like you thought. In this case, use scroll heatmaps to see how far they scroll and click heatmaps to see what they clicked. Are they engaging with your homepage at all, or are they using the menu bar to navigate?
We have to talk about navigation here for a moment. I would clean it up. It’s very extensive, which may take away from the customer experience. Watch session recordings to see how people navigate through your page and use click heatmaps to dive into which collections your visitors are most interested in.
There’s definitely room to consolidate the menu bar. For example, would accessories include sunglasses and watches? Can the phone cases be combined with a filter to find Samsung or iPhone cases?
I also noticed that there are some things hidden under “more” that should also be placed in the footer. Pages like your Rewards Program, About Us, Track Your Order, Contact Us, etc., are buried right now. If you don’t look under “more,” you don’t know they are there. These are crucial pages, so get them into that footer!
Let’s get to ordering!
For product pages, I found a consistency issue:
Overall, I would use click heatmaps to see if the inventory tracker is working or is a distraction. I found it’s inconsistent on the product pages - sometimes it was tracking how many were sold, and other times it was tracking how many were in stock. I found some products, like a flip-flops, that didn’t have it at all.
Additionally, don’t forget to add in your shipping! If it’s free over €80.00, how much is it originally? Add in a page that details that information because customers don’t like surprises.
Lastly, let’s talk about customer engagement.
1. Your contact us page - Make sure your email address is linked.
Overall, you’re on the right track. With a little visitor behavior and customer engagement, I know you’re going to go far and see those sales ramp up! Lucky Orange has heatmaps, session recordings, live chat, polls and more with a free trial (no credit card required) and plans that start at US $10/month.
I hope this helps. Good luck!