- Set a delay on the popup so people can get to know your brand before being asked to give you their email address. Instant popups annoy most people but a delay is better. Best move is a subtle slide-in in the corner, in my opinion.
- Create an about page with unique brand messaging to show people why they should buy from you.
- Make your add to cart button stand out. Right now you can't barely see it because it has no color. This is worth A/B testing if you're not sure which color to use.
- Remove the "join email list" permanent icon. When you scroll it covers up your cart button in the header.
Hey @Randyong , welcome to Shopify family,
I checked your website and it looks pretty neat. I have a few tips I'd like to share with you
Tip #1: Add an 'About Us' page. What an About Us page should be is a goal-oriented sales page, one that focuses on highlighting the biggest selling points of your story and brand , making a strong impression on curious customers.
Do give a read to this article: https://www.shopify.in/blog/how-to-write-an-about-us-page
Tip #2: Keep the product details short and to the point. I noticed that you have attached a lot of images in product description and no actual description. This will tend customers to leave.
Tip #3: Invite customers to be part of your community. Also having a blog, getting out articles and having fresh content once in two weeks will allow you to drive traffic, help in starting conversations and build credibility.
Tip #3: Use alerts / push-notifications to increase sales. Studies have found that these alerts can boost your app open-rates by 25% and app retention by 92%. A simple alert for updates and sales can benefit sales a lot. Make sure though, that they're not spammed with 3-4 alerts in website.
Tip #4: I suggest you try adding some kind of labels/stickers to showcase stuff like trending, running out fast, back in stock, hot seller etc. Apps in Shopify app store can help with this by making the process very easy & simple. Also having some more trending or sale products in Home page will quickly grab customers attention. This will help you to grab customer attention & nudge faster purchase decisions
Try out this and let me know if you want any further help, I'm always happy to help.
PS: CoVid offer for all stores at https://community.shopify.com/c/COVID-19-Partner-Offers/Free-Credits-for-In-Store-Conversion-Sticker...