Your store looks quite professional and beautiful, and I like your products. And I also would like to provide some recommendations for your store and I hope this can help you with my conversion rate optimization and design experiment
Add a favicon to your store.
This is one of the great things to make your store unique. You can check this tutorial here https://help.shopify.com/en/manual/online-store/os/using-themes/change-the-layout/theme-settings/add...
1. Home page
1.1 Make the sticky header
A sticky menu header helps customers to reach out to the menu and access the menu anytime they want. Especially, the menu has a search bar, and making a search bar prominent is very important. This helps customers feel rest assured and they can search anytime when they scroll up or down on the home page.
1.2 Add a call to action button on the image banner
A primary call to action button is one of the important things for a home page of an online store. With this button, you will redirect customers to the page you want them to take action mostly. It can redirect to a collection page, or a product page, etc. This really helps to increase the conversion rate for your store.
1.3 Move the Our Collections section below the banner
- A 5-second scanning point is important for a homepage. It means that, within 5 seconds, customers know immediately what your store is selling. Showing all collections of your store gives customers a general view of products and this helps to increase the conversion rate.
1.4 Add customer's review
People love proof, especially when they visit a store and see many good reviews, they will be willing to shop! So you should add testimonial/product reviews on your store. They can be placed for each product or even a review collection on your home page. Check this guide to know more its benefit and how to make it effective.
1.5 Add social media
You can consider adding your store's social such as Instagram, etc with images. This is a good way to connect you better with your customers and keep them updating.
I also notice that you put your store's social media on the footer but it is less attractive, therefore I recommend you should add social media account with images, for example, Facebook or Instagram feed.
You can consult my store home page here if you want to have more ideas.
2. Collection page
I take this page for example https://lbqshop.com/collections/jewelry
2.1 Add secondary hover image on each product image
By adding secondary hover images on each product image, customers can see a different image of each product and this provides more information as a visual aspect for customers and this also helps them to compare different products in a collection.
2.2 Use color swatches for products
Color variants are the key factor in customer's choices. In your list of products here, if you don't indicate color variants and customers cannot be aware of this, they cannot find their choices and this increases abandoning your store.
3. Improve SEO
You definitely need quality content, even headline, product title, description to increase the ranking on the search engine. You can try to do some keywords research and improve those, you can check this guide to know more about how to write content to drive sales.
Above are my recommendations for your store and it's really important to customize attractive and unique pages to increase conversion rate.
I have a guide on personalizing the Shopify home page, check it if you are interested in it because it provides many tips. I also include the Shopify collection page tips on it.
If you feel my answer helpful, like it or mark as a solution. Let me know if you have any questions. Cheers!
Hi @Lou65 !
Welcome to Shopify and I wish you good luck!
Social media has become a huge thing nowadays. I highly recommend taking advantage of that and adding Instagram galleries on your homepage. It will help drive traffic from your site on to your account and vice versa.
The sale you have seems to be a nice deal, however, when you make such a big amount off it might devalue your product. People always need to know why you have made such sales, is it a seasonal sale? or is it because there is no demand for it? Does that mean the product is bad?Instead of giving a discount for nothing, give them rewards for completing certain actions on your store ex. for creating accounts, for leaving a review, for sharing your site, for spending money on your site. It is not difficult for a user to do and you will get so many actions on your site, and you are having discounts anyway.
Use a referral program that will encourage your existing customers to share your products with their friends by giving discounts if the latter have purchased something from your store. With referral programs it is important to carefully set up so that you are not giving huge discounts and not getting anything back. [I recommend using one by Growave., because it is safe and it is integrated with 6 other marketing features (Reviews, Wishlist, Rewards, Social Login, Instagram, Discounts, Referral, VIP tiers) for better performance.
Hopefully, I managed to help you. If so, please let me know by liking this post.
Congratulations for your store!
I’ve gone through your store and found that there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales. Here is a page-by-page/sectional review of your site:
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Hey there @Lou65 Here's what I'd like to suggest you -
1. Your product descriptions are not up to the mark - it should be descriptive, informative, SEO friendly, and it should be between 100-120 words! Try and come up with a catchy and compelling product description!
2. You need to welcome customer reviews and feedback on your store - that's how you add authenticity!
3. I guess you forgot to add a favicon to your Shopify store!
Rest your store looks good to go! What's your selling strategy mate? Let me know if we can be of any help to you!
I'm from CedCommerce - a team of coders and marketing enthusiasts who help eCommerce entrepreneurs with store set-up and customizations!
We'll be happy to assist you with any kind of customization; add-ons or planning out sales/marketing/social media strategy!
As a Shopify store owner, you need to know the course of your journey !
It's going to help you throughout your time in the eCommerce!
Ps. We're just a message away!
Wish you luck with your Shopify store journey! Cheers! .-.