I just had look into your website. You can use high resolution banner images. I have few points on your website, I hope those are helpful for your website.
You have only single product? Selling an single item in existing conditions is a matter of concern. Your thought was good. Selling in a store with few thousand items are very low, how are you selling the same thing? I mean How are you getting sales from single item? Once you can think it.
Simply this is not worth for every online store. If customers wants only your product then only they will visit your store if they like then those are purchase otherwise they go to another sites. Its depends on the visitors mood.
I suggest You can increase your niche, You can improve your thought.
You can expand your items through our outsourcing application "Appfreaker Supply" . Here, You can import the items from more than one providers to your store.
Appfreaker Supply is supplies your required expected items to you with your own marking and labels.
First of all, you need to add some more products for enhancing store variety and grabbing customer attention. Secondly, some things to work on are as follows:
Hope your store improves and gains ample sales very soon.
To be honest, your site is very neat and has the essentials in it.
However, by working with lots of one-item store, I have made some tips that will help increase ROI.
-I would highly suggest using any Reviews app. But not just display reviews on the product page but actually create a nice slider of reviews with photos, that will not take too much space on your homepage but bring a lot of benefits. Having photos of customers with the beds and their pets will do wonders.
Growave offers such feature, you can take a quick look here
- You can replace the 100% satisfaction guaranteed with a badge or plaque instead. And maybe make the icons under the About us color cooperated to your site
Besides, your site has a strong focus on design and it looks beautiful and again I would recommend reviews.