Hey fellow Shopify merchants and community members!
I've got my site up and running, and getting pretty decent traffic onto the site. The issue Im having is my conversions aren't the best. I just wanted your guys's opinions on what could do improving, and overall your customer flow and experience.
Feedback would be greatly appreciated in regards to why I may be having low conversions.
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Your store looks very informative and dynamic, it is no way boring or overwhelming. The products seem to be of high quality.
It looks like the mobile version speed is the issue. I recommend seeing the analytics of how many people use mobile phones to enter your site, and if the ratio is big, make sure to get rid of unused codes and compressing the images that you are using. If you have some hard-coded apps, ask the developers to optimize their codes.
As for functionality, your site is not lacking anything. So I only have a couple of things you can do if you want to take your business to the next level.
1) Run a referral campaign. The items on your site is something that everyone will potentially like, so by giving your customers an opportunity to share items from your store and get discounts for that will work great for driving more relevant traffic and also to build a loyal customer base.
2) The review widget on your site is currently not working. Enable it on product pages to get more testimonials.
3) Launch a Reward program. You can reward your members for completing certain actions on your store ex. for creating accounts, for leaving a review, for sharing your site, for spending money on your site. It is not difficult for a user to do and you will get so many actions on your site.
For adding the functions above you can use several apps. However, if you want to get all of them at once just with a couple of clicks, try Growave. We have 10 great features -Reviews, Wishlist, Rewards, Social Login, Instagram, Discounts etc.
Hopefully, I managed to help you. If so, please let me know by liking this post.
Take care and stay healthy <3