Launched my site this weeked, had feedback from few family and friends, been all positive but looking for someone from a more critical perspective. Bounce rate has been hovering around 80% and ran a very small but targeted facebook ad campaign just to learn a bit more about my audience, im happy with the outcome of this information.
The bounce rate at this point is what concerns me and I know it is early days but would love to know how/where to improve in order to bring home the first sale. The concept is environmentally friendly products.
The store is great, honestly the best one I have seen so far in the similar niche.The design is very calming and neat
There are two tips I have got for you:
Site-wise (as a Shopify expert)
-In your niche, the possibility of getting repetitive purchases and loyal customers is very high. So take advantage of that. I recommend using not only referral program but also reward and tier programs. Growave offers a huge Rewards and Loyalty Program along with 10 other marketing tools in one. https://growave.io/
-Make your site more personal by adding an "'About us" section. You can dedicate a separate page to that and tell your story there. Say why you started this business, why it is so important to purchase sustainable items and why you are the one who people should be buying from.
2.Business-wise (as a Start up owner)
-Make sure you cover as many needs of your audience as possible. I think you are aware that sustainable development is gaining momentum, therefore the niche will be full very soon. Before you have a huge competition try to gain customers' trust. For that, add a bigger variety of items and even include services if possible.
-When it comes to items that are nature friendly and have little to no harm to the environment. Therefore, make sure your packaging is not working in other direction than your products.
I am sure you have a business plan already, but always think of how you can expand, maybe by partnering with other brands that sell complementary goods etc. Be curious and explore :)
I sincerely believe in your business, and with you the best of luck!
Great underlying theme to your store which should definitely resonate with folk in the current environment (excuse the pun!). Overall I think the site looks good, with good flow, quality images and good product descriptions.
In your collections I'm intrigued to understand why 'coffee capsules' is one of the categories? It doesnt seem to fit the wider categories you have and seems out of place. Unless your target customers really want these I would be inclined to get rid of the category or include them as part of 'home and living'.
The next thing I noticed is that you dont have a large portfolio of products yet. This is understandable as you're just starting out and this is a solid start over a weekend! However, the high bounce rate may be due to the fact that after people get to your site, they dont find anything they really need and bounce. Is there a product that requires repeat use that you can include (ironically, coffee capsules work here!). Otherwise if you can increase your range of products then I'm sure that would help.
Finally, people can tell you're a new store as there are no customer reviews. That social proof is the biggest thing that will encourage others to buy. Shoppers have a follower mentality and the words and ratings of others will play a huge part in them buying. Once prospective customers can get a sense of the quality of products, the efficiency of delivery and the customer service, they'll be reassured to part with their hard-earned cash. They also want to know 'if people like them' buy from there - whether that's age, gender, geographic location, profession etc.
You're a new store owner so likely have no sales right now and may think reviews are for later when you have lots of customers. This is wrong. Reviews should be planned now. At Syntellio, we help store owners develop the right strategy for collecting customer reviews from the outset and in the right way so you get your messaging from other customers right to build loyalty and brand trust.
I hope this has been helpful.
Apart from being present in the dropdown, the search bar should also be placed beside the cart on the top right of the header. The login also needs to be placed on the top right of the header for ease of access and a more structured header look. Some other essential points to be implemented are as follows:
Wish the store receives its first sale very soon.
Firstly, I congratulate you for coming up with such an ingenious idea. Really you have a wonderful store. You need to engage your visitors coming on your site by giving loyalty reward points which will increase repeat purchase and customer lifetime value. You can add a chatbot to make sure you never lose any of your customers. You can add web push notification which will help you to retarget your customers anytime even when they are not in your store. This will help you to run your store smoothly and decrease the bounce rate and will capture your visitors and convert them into prospective or paying customers. You will be able to retain your customers for the long term. You have stunning products in your store but you are lacking in engagement features.
You can add a referral program. It will help you to build a loyal customer base and will increase sales.
Add a countdown timer to create curiosity amongst customers to buy the product.
If your store is engaging then it will help you to reduce Customer Churn Rate i.e percentage of customers who stop purchasing from your brand and will also increase your customer retention.
If you would like to implement all these on your store I would suggest you to install AiTrillion.com. It has all the features in a single app and is a fully integrated app. It is all in one Shopify app. Plus you don't need to install multiple apps. You can check it out. I am sure you will find it useful.
The pleasure is mine! Happy to help you.
Although a lot of these replies are just in some way trying to promote their business, I do think they give good advice.
Just a quick thing I am suggesting from a consumer stand point. I would make it more obvious what your website is selling on the homepage. Maybe under "Make the Change" you could add something like "Eco-Friendly products to improve your life"
My opinion is people need to know what you're selling almost right away since their attention spans are short.