Good evening All,
I launched my online store week ago (specializing in baby & mummy products). I am currently running Facebook adds and trying to promote my online store on Instagram. However, without any lack. I have couple of views (up to 70) per day on my website but no sales yet. Please would you have a look at my website and point to any errors/ problems you see with my page, because I can not figure out what is wrong. My website: www.mytinyjoy.com
Your feedback would be highly appreciated.
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Your website is super cute, I wish I had my own child right now :). Fingers crossed some day soon.
I reviewed your site briefly and here are some of my suggestions that you can easily update on the site.
Hope these feedbacks help you and you taste the success soon.
May it rains customers and orders,
We have two clients who targets parents with babies and kids. Our feedback is going to be based on running ads for them across Facebook/Instagram, Google, Pinterest and Bing. We will add a second post to tell you how we think about marketing a kids/parent site. Here are some ways to make your store even better and make people want to purchase.
Product Page Feedback
Your store needs some work to take it up a level to what parents expect in 2019. Hope you found this helpful, if so please click "like" below to let me know.
Even with a good CTR or tons of traffic, if people are not buying then it's not the right traffic. Not all traffic is created equal. The one thing we tell each client is that you can get traffic of all kinds but that does not mean it's the right traffic for your store.
When our clients are looking to do paid ads on Google or Facebook. We recommend they start off on Google Shopping as you can target people based on what they are searching for. This means it's easier to get sales faster. You will need a Google Merchant Center and a Google Ads Account to run Google Shopping campaigns. After Google Shopping is working, we look at Facebook and setup a Dynamic Product Ads campaign on Facebook.
Google Merchant Center
This is where you host and manage your products (SKUs), so you can use Google Shopping campaigns in your Google Ads (AdWords) account. You can add the Google Shopping app to your store and connect it to your Google Merchant Center... once you do this, you are almost set to run Google Shopping campaigns.
Google Ads (AdWords) Account
This is where you run and manage your Google Shopping campaigns from. You will need to connect your Google Ads account to your Google Merchant Center account above. Once you do that, you can run Google Shopping campaigns. Make sure you turn on Auto-Tagging in your account. Also, you can link your Google Ads account with your Google Analytics account... this helps make sure data is shared between them. Hopefully you have setup your Google Analytics account already. Make sure your bids are not to high and you have a good account structure.
Facebook Ad Account
If you have not, you should Setup your Facebook Catalog. That way you can run Dynamic Product Ads (DPA), which is remarketing/retargeting on Facebook and Instagram. When someone comes to your site and does not buy... you can show them an ad later on Facebook and Instagram. The DPA campaigns are always the best return on ad spend for our clients. It's good to start with site visitors or people who have added something to their cart/started checkout but have not bought anything.
Once you have that setup. You can see what is working and what is not working and grow the business. The above assumes you have setup your Facebook pixel and your have a Google Ads Conversion tag setup for your site too. That way you can track your sales. Hope you found this helpful, if so please click "like" below to let me know