Cal here from Shopify, thanks for reaching out to us. In order to offer you great advice, the Community will need to know a little more about your current marketing strategy, can you give us a brief rundown?
Who is your target market? What market research did you conduct to establish a demand for your product amongst that audience? Did you develop some marketing personas for your business?
We'd be happy to take a look at your site and offer some constructive feedback, can you share the link with us?