Welcome to Shopify and congratulations on launching your store!
If you cannot find a way to set yourself apart in the market, it is time to move on to a different product. What we recommend is selling winning products. A winning product choice should have these qualities:
We did a video that explains how and where to find winning products that you can watch here:
PS: If you decide to give Ecomhunt a try (one of the methods we recommend for finding winning products), here is our affiliate link: https://www.ecomhunt.com?afmc=2tp
Using our affiliate link does not cost you anything extra, it tells Ecomhunt we sent you and we may receive earnings for that referral.
We regularly post a selection of winning products on our YouTube channel, here is our latest one:
If you’d like to see more, consider subscribing.
As you know, laptops and accessories can be purchased offline in hundreds retail stores as well as online through thousands and thousands of online stores (ie. Amazon, Staples, Best Buy, Walmart & etc.). When a person is searching for a laptop or a mouse in Google, big companies with massive marketing budgets are who is showing up in search results and who you are competing with for customers.
Now, a person can complete IF they give people a reason to purchase from them vs. the other guys. An example of this might be someone who sells locally, their "reason" as to why you should purchase from them vs the other guy is because they are local and a lot of people are passionate about shopping local. In addition to this, they can also get products to their customers faster and can offer incentives such as free local delivery.
I would think about all your "whys" and what sets you apart and use that in your marketing and in the text in your store.
I’d recommend adding a favicon so that your visitors can find you quickly when they have multiple tabs open in their browser. We did a video on how to upload a favicon that you can watch here:
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This is completely optional but if you’d like to remove the text “Powered by Shopify” at the bottom, here is how to do it:
I’d recommend working on your product descriptions. There are things you can add in and change in order to increase conversions. We did a video all about this which you can watch here:
One very important piece of selling is getting the right kind of traffic to your store, your target audience ((high traffic is not a good thing if it is the wrong kind of traffic). Good SEO will help you reach your intended audience organically. By default, Shopify will pull your product titles and descriptions and use that as your SEO (that is what is happening in your case). You don't want to leave your SEO to default, you want to make sure you include the same words that a person trying to find your product would search in Google. We created a video walking you through how to do your SEO that you can watch here:
Instead of listing your email address, I'd recommend adding in a contact form. Shopify has made this really easy, here is a video tutorial:
If you want to add pops of color, it's best to do it on things like buttons, link colors and your navigation bar. When you start changing background colors and font colors, it quickly becomes too much and starts taking away from where the focus should be - on your products.
I think you’d benefit from our free guide “5 Step Fix for High Traffic & No Sales”. In the guide we give tips for a profitable ad strategy, tell you how to generate free traffic, share design tricks to transform your Shopify store into a professional, trustworthy store that customers want to shop at and how/where to find winning products. You can download the free guide here. I’d also like to invite you to join our private Facebook group. We share winning products, dropshipping tips and you can interact with other members of the dropshipping community. Click here to join.
If you would like to talk to us 1-1, we offer sessions where we take a look at your store, identify the greatest issues holding you back, then provide solutions and advice. If you are interested you can view our booking link: https://calendly.com/ecomgeeks/1-1-session
We hope our response was helpful, if it was, let us know by giving us a thumbs up and/or marking it as a solution!
Best of luck!
This is an accepted solution.
Hi @yzhiew ,
I'm Richard - CRO Expert at PageFly Landing Page Builder.
Congrats on your new store. I have just had a look at your store. It’s pretty. I have just some small things I'd suggest for your Homepage for a better chance of gaining sales. May it help!
1. Make a sticky header
Sticky header helps customers easily access menu navigation although they scroll down or up on your page. Customers can also quickly reach the Search field to find products with a sticky header.
You see, when you scroll down, there is no quick way to come back to your menu, especially on mobile. You do not have an anchor button to “Back to the top”, so it makes it very inconvenient for customers to go back to your menu and see other pages, products, ect. Please consider my suggestion above, you can make your header more choices in your menu with collections, it’s more attractive on desktop.
The current header is quite big, customers can not see your hero banner when they visit the homepage at the very first seconds.
2. Improve your hero banner
The banner is very significant in hero material. It is the first thing customers see when they visit your website. Let's get consumers to know exactly what you're having in 5 seconds first. Your current images are pretty but I think we can improve it more, it doesn’t show the attractive products you have.
What should you do?
- Add a premium banner. It makes your site more professional and helps attract the attention of customers
- Display the products on the banner. As soon as they see your sign, let your customers know what you're selling. You can use the slideshow, the other text color to make it highlighted.
3. Classify the principal and secondary Call-to-action (CTA) button on your Home page
One crucial thing for an online store's home page is a primary call to action. With this icon, you are going to redirect customers to the page where they most want to take action. This also helps your store to improve its conversion rate.
I found that you have few CTA buttons now, we also can add more CTA buttons in your hero banner, collection list (“View more" or “More detail" buttons) and below your product list (You can add “Buy Now"/”Shop Now" buttons).
Besides, you should define which button is the principal one, which is the secondary one. They should have suitable styles (same color for the same level of CTA). The principal buttons should be the most highlighted on your page. You can consider adding a hover color. And you can choose a clearer color for buttons because most of the buttons are not clear on your products now.
4. Adjust more content on your homepage
Besides the hero banner, I suggest that you should add more information on your homepage. You should show your collections/product lists, 1 product detail. Creating a clean and pretty page with some CTA buttons leads customers to explore more or BUY NOW.
Besides, you can add blogs or reviews of your customer as testimonials. Here is an example of testimonials and unique points that are displayed on our page templates, you can refer more.
To build a better Homepage, you also can take a look at our blog here: Personalize Your Homepage
If you find my comments helpful to you, like it or mark it as a solution. Let me know if you have any questions. I recommend you take a look at our PageFly is a powerful page builder to help merchants to build pages.
Besides building attractive and powerful pages, you should spend more time focusing on marketing strategies.
Good luck and have a nice day! Cheers!
This is an accepted solution.
Hope you are doing good. Your store looks nice and here are few suggestions.
->Add Testimonials or Reviews on the Homepage, which helps in building trust with other visitors. You can make a great impression on your customers by displaying testimonials. When good reviews are shown, your audiences will likely stay longer and take action. You can add them below your product on your home page.
->As per navigation, customers sometimes may lost track of their products they wished to purchase, try to add recently viewed products feature.
->Blog page, blog posting will allow you to show your followers a personal side of your business. In this way you can engage with Existing and New customers.
->Store Credits helps to increase the orders, and make customers to buy the products with rewards and store credits. You can give store credits for registration, subscription, Order credits, Cart Value, Item review, Monthly, Birth day, Referral and many more. This will assist you with captivating your customers and hold them. You can compensate your customers to reclaim those focuses. At the point when you will offer focuses to them they will come back again later on to cause a buy to reclaim those focuses.
I would wish that you will take this suggestions into consideration to increase traffic into your store. I suggest our app Tuecus -Customer Account page for enjoying all this features and to attract customers.
If you find it useful, leave a like and accept solution to let me know!
Hey @yzhiew, I hope you are doing good! here are some suggestions that you can work on:
- Homepage recommended layout - The home page should flow better. I would recommend setting it out like this, top announcement bar, Slideshow banners, Collection List, Product Recommendations, product reviews, Newsletter sign-up box, Blog Posts, Instagram Feed & footer.
- Display this at end of the homepage and add a background image in this section.
- Make use of call to action buttons where necessary. Call to action buttons makes customers perform an action in their store.
- Add multiple product images here on the homepage instead of making customers scroll down.
- Add web push notifications, it will help you to retarget your customers even when customers are not in your store without getting their email address. You can send back in stock and price drop alert notifications to bring customers back to your store. It also helps to reduce the abandoned cart rate.
- Add an announcement bar to highlight important information that you don't want your customers to miss out on.
- Add exit-intent popup. Track when someone is about to leave your website and show the visitor an exit-intent popup with attractive offers and coupon code to complete the purchase.
- Setup product recommendations on product pages as well as cart pages.
- Add a review section on the product page.
To implement the above features/ customer engagement or marketing tools in your store, you can install the all-in-one Shopify app AiTrillion. This will help you to maximize engagement in your store and drive conversions.
P.S- Free plan available, install AiTrillion for free here.
I hope you are doing well! Have you implemented the suggestions and found the solution?
P.S- Free plan available, install AiTrillion for free here.