I would love to hear your thoughts and words of wisdom as i look to further improve my self made site.
I’m getting plenty of traffic through PPC and had a strong pre Xmas, although sales have stopped (i assume as its seasonal goods i sell)
I just want to be sure I’m not missing something obvious that would be putting potential customers off?
Any thoughts would be greatly appreciate https://www.modernrattan.co.uk
Thanks in advance
Hello @Coopsy1313, I hope you are doing good! you have a great store and look aesthetically appealing.
Add a referral program. A referral program can help optimize your sales cycle, help you produce quality leads, and take your marketing efforts up a notch. People are more like to make a purchase when a product is referred by any friend. You can boost your marketing ROI and drive conversions with referral marketing. Also, it builds up your social proof and social currency, develops an engaging way to communicate with customers in multiple channels, and hit right on your target market.
For getting more conversions and sales you can target your customers by sending automated emails that help to improve the relevancy and timeliness of your campaigns. You can use triggers and workflows to automatically send messages to consumers after they take a specific action. For some reason unknown to you, they leave without making a purchase but with email automation, you can make sure that this user receives an email shortly after they abandoned their cart, reminding them of what they left behind and asking if they need help completing their purchase. In this case, email marketing automation turns a missed opportunity into an opportunity to build a stronger relationship and make a sale.
Add a web push notification - It turns visitors into subscribers and subscribers into customers. It’s a powerful and effective marketing tool adopted by online businesses to reach out to and interact with their audience, keep them updated about any important information, announcing sales and offers, and eventually driving more eCommerce conversions.
If you would like to implement the above features/ customer engagement or marketing automation tools in your store. I would recommend you to try out the all in one Shopify app AiTrillion. I am sure you will find it useful.
Hope this Helps!
You have a well-thought-out and designed store.
Another way to improve your sales is by using smart search and filter solutions that will allow your customers to be able to search for the product they need instantly and also filter through your store easily. While using merchandising rules to upsell and cross-sell your products.
Here are some useful benefits of using a smart search and filter app on your store
- Help your customers instantly search for the products they want or are interested in, also while they are searching you can suggest other products to them based on what they are searching for.
- Help your customers filter your whole store based on collections, reviews, tags, product type, vendor, variant options, meta fields with matching variant images, product meta fields, price, percent sale, rating, weight, in stock, and location.
- Promote key products using the pinning and merchandising rules.
- Get an analytics dashboard that shows you what keywords and products that your customers are searching for and click the most, this way you can know the products they want to buy.
- Show your variants as separate products and so much more.
Click here to see a smart search and filter app at work
If you would like to implement a smart search and filter APP in your store. I would recommend you try out the Ultimate Search and Filter Shopify app. I know you will find it useful.
Hope you find this helpful!