The thing that stuck out to me on first impression is confusing branding.
- The website is www.your-choose.com, but the site says Sportswear and Accessories
- There is no logo or brand name
- If you're targeting an english speaking audience, I would hire a copy writer for places like the About page
I think those points are key for instilling trust in first time visitors to your site.
FB cold ads can be difficult to convert well. I would experiment with retargeting, and also Google Ads. But first work on creating a brand experience on your site to connect with your visitors and portray a trustful experience.