Shop Feedback Please!

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New Member
1 0 0
Link to my store: https://solid-rock-essentials.myshopify.com/
Hello!
I just started my store on Shopify. I sell well on Etsy but I wanted a platform with less competition.i know it's not a problem with my products so it must be my website layout? Can I have some feedback please? My analytics show that my bounce rate is above 80%! And people don't go beyond the home page.
Help please!
Thank you SO much!
♥️♥️♥️♥️
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Shopify Staff (Retired)
Shopify Staff (Retired)
469 58 132

Hey, @IngridSRE 

 

Lizzy here, from Shopify.

 

I think you've done an excellent job with your site design and layout so far! I especially love the video on the about page. It's such a nice touch to add something a bit more involved for your customers to learn more about your business.

 

Have you considered sharing some more of your story on the about page? For example, how you got to becoming an artist, or the moment you decided this would be a business. People love being able to find a human connection with a store, so if your store resonates with them it may help to boost customer loyalty and sales! We have a fantastic post about this in the Shopify Blog! 

 

One aspect of the design I was wondering about was the choice for the green accents? The colour doesn't appear to match any images you have on the site. This can give it the impression of being added out of no where. It's not a problem to have an accent colour, however it will usually be repeated in images or the store logo to tie everything back together.

 

All of the above being said, it's very often not about the site people are landing on, but how they got there. How are you currently advertising your store and business to the public? If your ads aren't focused on a group of people who will be most interested in your products, you may be wasting your efforts. While it's great to find ways to boost traffic, you do always want to remain aware of where that traffic is coming from. Not all traffic is created equal, as this blog post explains in a bit more detail.

 

Thank you,
Lizzy

Lizzy | Social Care @ Shopify
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Hi @IngridSRE :)

 

This is Pantelis from AskBeat. First of all, I'd like to say that you have done a great job with your store. The store looks good both on computers and mobile devices, the product images are clear and look very professional and the presence of testimonials help build credibility.

 

Since the main issue you mention is the high bounce rate, I would suggest breaking down the bounce rate by traffic source (organic, paid etc) in your analytics. Is the bounce rate high for all traffic sources? Or is it high from a specific source? A high bounce rate from paid traffic (e.g. from search ads) may indicate that the ads attract irrelevant traffic, so perhaps you should check the copy of the ads and also filter out some irrelevant traffic using negative keywords.

 

I have also noticed that you offer a coupon and the chance for a free product for visitors that subscribe to your email list. There is some friction in the process of subscribing. When clicking on the banner, people are redirected to the contact us page and they are instructed to add their email using the form in the footer. I would suggest making this process simpler by showing a popup where customers can enter their email address directly after clicking on the banner. There are several apps in the shopify app store that allow you to create email popups.

 

Some tips regarding pop-ups:

 

Finally, I would propose surveying your visitors  before leaving your store, in order to identify issues that prevent them from further browsing. There are several apps that offer exit pop-ups in which you may add your survey link.

 

Have a great day!

Pantelis

AskBeat Customer Feedback- Easy Feedback NPS Surveys
Post-Purchase feedback & Abandoned Checkout email surveys
AskBeat Smart Recommendations- Easy AI Recommendations
Related Products AI Recommendations: Cross sell & Boost sales

Visit our Blog: https://askbeat.com/blog
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Trailblazer
192 33 59

Hi There!

Your store looks really good.What you need is a good domain.Difficult to get a good one nowadays.

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Shopify Partner
1467 74 248

Hey @IngridSRE, here is the feedback for your store:-

 

1. Home Page should flow better. I would recommend setting it out like this. 

-Slideshow Image 

-Collection List  

-Popular Products ( 4-8 Max ) I would only use 4

-Testimonials

-Newsletter sign up box

2. The header menu looks incomplete. 

3. Add slider images in the first fold of the homepage.

 

Other than that you should add some tools in your store which will help you to increase conversions and engagement:-

 

1. Add an FAQ page so that visitors with questions don’t need to send you an email or call you to get a question answered.

2. Make your store interactive. Add chatbot to make sure you never lose any of your customers. You can start giving Loyalty Points and Rewards to WOW your customers. This will increase repeat purchase and customer lifetime value by giving points and rewards that give customers more reasons to return to your store.

3. Add a web push notification - It turns visitors into subscribers and subscribers into customers. It’s a powerful and effective marketing tool adopted by online businesses to reach out to and interact with their audience, keep them updated about any important information, announcing sales and offers, and eventually driving more eCommerce conversions.

4. You can add a countdown timer to create urgency for your promotions or offers with the countdown timer bar and motivate your customers to buy more from the store.  It helps in increasing sales.

 

You can implement all these features to maximize engagement and conversions on your store. I would suggest you to install AiTrillion.com. It is 'All in One' Shopify app that has all the essential features in a single app and is a fully integrated app.  Plus you don't need to install multiple apps. You can check it out. I am sure you will find it useful.

 

Sachin D | Shopify Growth Expert @ AiTrillion

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- 10+ Years of eCommerce experience.
- 1400+ Stores Designed on Shopify.
- 13+ Shopify Apps launched on app store.
- All in One Marketing App on Shopify AiTrillion Marketing Automation
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New Member
3 0 0

Store Link: www.silk-routeindia.com

Store Nam: silkrouteindia

My store was open on 1st Feb, 2020 and every day i see the traffic around 150-250.

But there is not sales. I mean conversion of viewer to customer is not there. Have i missed something. 

I would be great help if someone can help me where i am going wrong. T

 

Thanks

Silkrouteindia

 

 

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Trailblazer
192 33 59

Hi @SILKROUTEINDIA ,you need a better logo.Business name is so small hardly legible.A simple pic for logo is a bad job.

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Shopify Expert
277 13 55

Hi,  

I have gone through your site. Though it looks good, there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales.

 

Logo & Favicon :

Logo & Favicon -- Your logo should highlight your brand name. Add a favourite icon so users can locate your webpage easily.

 

HEADER & FOOTER :

  1. Header -- Have a sticky header and a clear smart search bar to help users locate the products they're looking for.Also a slide out cart, a cart icon with item calculator must have features. Login icon must be there for buyer account creation before purchasing.
  2. Footer -- Optimize your footer with more professional and functional look and also highlight your newsletter sign up so people who follow your brand will receive more updates about promotions and sales. There are legal policy pages which are missing in the footer that must be included for authenticity and security purpose

 

HOMEPAGE :

A lot can be done to your homepage to make it more informative & attractive.

  1. Banners & Branding -- Add hero banner with prompt CTA buttons that syncs well with your store theme & branding. This banner should include info like free shipping, offers/deals like 50% off, etc
  2. Color, Font & Branding -- Over All Text, Font , Paragraph , Alignment , Spacing , Padding etc should be more elegant so that your store looks well-organized, neat and visually appealing. Maintain the same or similar colors and fonts throughout your store to keep your  branding intact 
  3. Featured Collection -- Add all the top featured collection on the homepage so users know the type of products you're selling on your store.
  4. Featured / Bestseller products -- Engage your customers by letting them know the bestseller products on your store                                     
  5. Testimonials -- They add to the trust factor as when customers see what other buyers have to say about your products, it makes them more sure about your brand.
  6. Highlight your USP -- What's unique about your brand that none of the other Shopify merchants have? This needs to be highlighted in your store presentation, features & more.
  7. Trust Badge on Home Page -- This is important as this helps to build trust and assures your customers that your brand is authentic

 

COLLECTION PAGE :

Your customer views this page to have an in-depth view of the products and services you offer.

  1. Banner adding on Collection page -- Make your collection page stand out with interesting & creative collection banners
  2. Product filter for easy navigation -- Categorize & filter products by their size, color or type so users find product to product navigation easy.
  3. Product Label -- Product labels like % off, ‘New Arrival’, ‘Sold Out’ must be there must be there for the ease of the buyer
  4. Product Showcasing -- Clear product title and description , high quality images , reviews , related products , color swatch function, grey effect for sold out products , product labels . All these features make your store much more convenient, authentic, easy to use and user friendly.
    Example of Good Collection Page

 

PRODUCT PAGE :

  1. Features like custom swatches, product zoom in, product reviews, unique product titles/descriptions and  cart drawer that will make your product page more interactive and user-friendly.
  2. You Can Add Sticky Add to cart / Buy Now Bar on Your Product Page : Demo Example

    This floating bar on the product page makes it impossible for your customers to miss checkout with the always visible Sticky Add to Cart Bar. Here the user can quickly select the variants, sizes and quantities for their order and checkout directly. You can use this app Cart2Sale ‑ Sales Booster
    Example of Good Product Page

 

CART PAGE :

  1. Sticky Buy now or add to cart button ,Sticky cart -- A Sticky Cart feature or sticky checkout bar reduces cart abandonment and engages the customer in your store.
  2. Functionality Of Cart Page -- Discount code , Gift wrapping , additional cart notes , delivery date picker, i agree with terms and conditions, trust badges, etc.  for personalizing your customer's shopping experience on the cart page. You to try our all-in-one app, Cart2Sale ‑ Sales Booster

            Example of Good Cart Page

 

INTEGRATIONS :

  1. Social Media Link -- Include links to your Facebook, Twitter and Instagram or any other social media business pages.
  2. Proper integration of Google Analytics, Facebook store, Instagram store, google search console -- These features will help you track and analyze how customers interact with your store.
  3. Proper setup shipping, taxes -- Set up shipping and taxes options for different areas/countries or for particular products.
  4. Google shopping -- Let your users easily discover & buy your products with Google smart shopping marketing campaigns.


App Integration :

Try This App - Cart2Sale ‑ Sales Booster .
11-in-1 App to Maximize your Sales and Conversion

 

  1. Sticky Add to Cart Bar and Buy Now Button
  2. Sticky Checkout Bar
  3. Sticky Cart Icon
  4. Quick Buy Button
  5. Free Shipping Bar
  6. I Agree to the Terms and Conditions Checkbox
  7. Gift Wrapping
  8. Delivery Date Picker
  9. How Did You Know About Us
  10. Additional Cart Notes
  11. Trust Badges

Please check our fully functional Demo Store

Hope these suggestions are useful for you. Wish you many more sales in the future. If you have any queries, do let me know here.

 

Good luck!

Sudipta 
MS Web Designer | Task4Store
20,000+ Tasks Completed | 1000+ Happy Clients

Want to modify or custom changes on store hire me.
If helpful then please Like and Accept Solution

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