Shopify Emails - How do I add Customer First name to the emails?

New Member
1 0 2

I see a bunch of documentation on editing the email notifications. How do I make marketing emails dynamic to add customer info from customer account? 

Shopify Staff
Shopify Staff
465 66 107

Hi, @noopk!

I'm Miles from the Social Care team at Shopify. Thanks so much for your question.

At the moment, one of the known limits of Shopify Email is we currently don't offer personalisation of emails. It is something we're looking at including in the future though, similar to notification templates using liquid. As this is a known limitation, I've added this feedback to our email team so they know you're looking for this customization.

It's great to hear you're using Shopify Email. How are you finding it so far? If you need any other help with it, check out our handy guide:


Miles | Social Care @ Shopify 
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8 1 2

Hey hey!

Most ESPs/email marketing platforms will have this built in dynamically. Funnily enough we published a blog on this last month and knowing your customers names is one of the top things to get right.

23 0 10

7 months later and this basic function is still missing?? 

New Member
1 0 2

Hi Miles,

hope you're well. Has there been any update on this yet please? Keen to include first names in emails otherwise I'm not sure why Shopify bothered with offering the email feature as no one reads an email that says "Hi," or "Hey you," etc.

Apologies if this has been sorted and I can't find it online. I look forward to hearing from you.

Thank you.


New Member
1 0 1

Same, looking to see if they added this feature in yet. If not, doesn't make much sense to use this Email Marketing Platform!

103 5 31

Probably best to still use an app at this point.  Klaviyo is always a go to, but you can find the full marketplace listing here:

You can increase your revenue by 5% by replacing Shopify's default sorts. Test for free. **Show me how**
8 0 1

A customer suggestion for a basic need that should already be a part of our service??? QUICK SOMEBODY BUILD AN APP SO WE CAN NICKLE AND DIME THESE IDIOTS EVEN MORE!

Seriously you dummies, its email marketing. You already have {{ customer.first_name }} in your templates, why are you so stingy at letting your customers have basic functionality?