Here are some things that you might want to change on your site before launching it.
-The Home page looks q lot like a collection page which can confuse users a little. I suggest doing a homepage banner maybe.
-I see that the store comes as a part of a wine forum, however it is hard to tell at first sight. I would recommend adding a button "Go to Forum" similar to what you have on your main site.
- The Social media icon's links at the footer seem to be broken. Avoid broken links for better user experience.
- You can add "About us" on the navigation bar to make your site more personal and trustworthy.
All-in-all your site is pretty simple and easy to browse in.
The logo very rightly signifies your site name. However, you need to work on certain areas few of which are mentioned below as follows:
Hope your store becomes very successful after launching.
Congrats on your store launch! I wanted to check in and see how everything was going with sales and conversions on your website? I talk to alot of new merchants who have challenges with increasing conversions, reducing shopping cart abandonment and increasing average order value. One recommendation I would have is adding alternative payment methods such as a buy now, pay later option. I work for Klarna and about 90% of retailers are looking into installment options because about 67% of millennials don't have credit cards and often add items to their cart but abandon them. This installment option allows the customer to pay 25% at time of purchase and then spreads the remaining payments out over time with no interest. We are seeing after offering this option on the website that our retailers are seeing an increase of 25% in reduction in shopping cart abandonments and increased conversions by 44%. We also pay you in full upfront and manage all the risks of any chargebacks or fraud. Here is a little more information about Klarna and we easily integrate with Shopify so you can get started today. There is also no setup, annual or monthly fee to get started as well.
Hope this is helpful!