Site Review:

New Member
3 0 0

Hi All


I would love to get your feedback on my store. I am ready to launch but would like to get feedback before I do so. 


AFineVine - Wine Tours, Tastings, and Travel 2020-01-02 18-26-08.jpg


Hi @AFineVIne_com 


Few areas you need improve 


  • Home Page (flow) 
  • Site Navigation 
  • Footer 
  • About Page 
  • Contact Page 
  • Policy Pages (important) 


Overall pretty good start. Keep up the good work. 



Clayton Bates 

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Shopify Partner
386 34 155


Here are some things that you might want to change on your site before launching it. 


-The Home page looks q lot like a collection page which can confuse users a little. I suggest doing a homepage banner maybe. 

-I see that the store comes as a part of a wine forum, however it is hard to tell at first sight. I would recommend adding a button "Go to Forum" similar to what you have on your main site. 

- The Social media icon's links at the footer seem to be broken. Avoid broken links for better user experience. 

- You can add "About us" on the navigation bar to make your site more personal and trustworthy. 


 All-in-all your site is pretty simple and easy to browse in. 



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- Visual Reviews with automated emails
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Shopify Partner
1957 123 433

Hey Afinevine,

The logo very rightly signifies your site name.  However, you need to work on certain areas few of which are mentioned below as follows:

  1. Favicon is missing, which is quite important.
  2. I would love to see an Account login/sign-in system, as it is a must for an ecommerce.
  3. Discounts should be offered and all discounted products need to be kept in a seperate section called "Sale".
  4. Instagram images should be added for better brand promotion.
  5. Reviews need to be added below each product for improving customer choice.
  6.  Testimonials should be added on the homepage for enhancing customer experience.
  7. You can also install one of the most popular app Growwave which is all in one marketing platform that helps store owners increase conversions with ease.
  8. Finally, I would also recommend replacing the default search with an advanced search like Sparq which allows synonyms, advanced custom tag filters, spelling correction, and other such features. Visitors with search are high intent users and their conversion rate is higher than normal users.
    Check out the features live here.
    You can use Sparq free trial for as many products in your store. After the trial period, you can enjoy with Sparq’s Free Starter Plan for upto 1000* products.

Hope your store becomes very successful after launching.


Sparq is a fast and beautiful product filter and search solution for Shopify store owners. It allows store owners to add a custom tag, metadata, or variant based filters on their collection page and upgrade their default search to an extremely fast, more user-friendly and feature-rich search.
New Member
3 0 0

Here is the main site;


New Member
3 0 0

Updated the policy pages. Working on the rest. Thanks. 



70 2 1

Hi @neha-sparq
Congrats on your store launch! I wanted to check in and see how everything was going with sales and conversions on your website?  I talk to alot of new merchants who have challenges with increasing conversions, reducing shopping cart abandonment and increasing average order value. One recommendation I would have is adding alternative payment methods such as a buy now, pay later option. I work for Klarna and about 90% of retailers are looking into installment options because about 67% of millennials don't have credit cards and often add items to their cart but abandon them. This installment option allows the customer to pay 25% at time of purchase and then spreads the remaining payments out over time with no interest. We are seeing after offering this option on the website that our retailers are seeing an increase of 25% in reduction in shopping cart abandonments and increased conversions by 44%. We also pay you in full upfront and manage all the risks of any chargebacks or fraud.  Here is a little more information about Klarna and we easily integrate with Shopify so you can get started today. There is also no setup, annual or monthly fee to get started as well.


Hope this is helpful!