One of my stores did 1,000 sales with out any reviews. Not saying that would work for everyone just food for thought.
Email Pop Up: I'd delay that to 30-60 Seconds so visitors have time to see what your site is all about first.
About Us: One of the better About pages I've seen good work
Contact Page: I'd add short sentence with your name. Just so visitors no who they're contacting
Footer: I'd add "contact" and "about" pages
Main Menu: Products tab..... I'd add drop down menu to make it easier to navigate through products. I'd also HOME to the menu
Landing Page: If you're running adds and directing traffic I would build out custom landing page or funnel. Think this is extra important in your niche.
The 5 most important steps to build a landing page CLICK HERE
Just few suggestions for now. Don't want to overload you.
Your store looks great!
Your about us and the looks and feels of the website suggest that you have more than 4 products, I recommend adding more products or better explain that you're presenting best products of the day/week.
All the best!
Even with a good CTR or tons of traffic, if people are not buying then it's not the right traffic. Not all traffic is created equal. The one thing we tell each client is that you can get traffic of all kinds but that does not mean it's the right traffic for your store. Lived in London for two years and customers their have high expectations when they shop online thanks for Argos, ASOS and other major ecom brands located in the UK. Here are some ways to make your store even better and make people want to purchase.
Product Page Feedback
Your store just needs some tweaks to take it up a level. Hope you found this helpful, if so please click "like" below to let me know.
With those minimal purchases, you can start your review request email campaigns in order to review the product purchased and grant them with some discount.
I see that you've got a campaign asking users for their email and providing them with a discount. So you can continue it with the reviews as well, once they purchase, they can be in the queue to receive review request email
You've got too much information on product pages, I mean if I just scrolled, I put my attention on 2 comparison tables. Therefore, reviews and social sharing buttons are located at the very bottom of the page.
Hope it helps
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I remember what it was like when I first opened a Shopify Store. After few months of working it all out it wasn't to long letter a reached 1,000 sales :)
Keep up the good work