Launched store at start of year. Made a few sales so far, but really wanting to find out what I can do to prevent bounces from home page. Using FB and Instagram for marketing at present.
Any feedback would be really appreciated. Don't worry - be honest, I can take it :)
Here are some ways to make your store even better and make people want to purchase.
Product Page Feedback
Your store just needs some tweaks to take it up a level. Hope you found this helpful, if so please click "like" below to let me know.
Hope you found this helpful, if so please click "like" below to let me know.
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Listen to @DuaneBrown and remove that carousel. Desktop users got bored with them 15 years ago. Mobile users being shown a carousel is like an armrest ashtray you occasionally notice while boarding a flight. You can't help but ask yourself why they just don't remove them if nobody will ever use them again.
There's a bigger problem though. The carousel is occupying the space where your logo should be. If your organic traffic, or, even worse, your paid traffic, is coming through the front door, that's a severe brand discontinuity. You need the logo there to help users get oriented as soon as the page starts loading. It's important to assure them that they're in the right place. Users are quick to bail if they feel like something's off. If you don't connect the dots for them, it won't matter how fancy your ashtray is because they're not going to use it.
I hope your store is now settled and you are rolling with sales :)
I can see that you are using default search for Shopify which is pretty basic considering that it shows empty result page even for simple search queries, for eg. https://smugpiggy.com/search?q=brylcream which is a standard typing error anyone can make.
Improving your search experience has shown to improve conversion rates and reduce the bounce rate for your visitors.
We help improve the default search by replacing it with Sparq Search. Sparq search drastically improves the search experience by showing results with every keystroke, making it easier for users to discover and purchase products faster. We also provide advance filters such as collection, tags, price filters which allows users to navigate items easily.
A comparative study between Shopify search and Sparq search is available at https://www.sparq.ai/blogs/shopify-vs-sparq
Feel free to try our product by installing from https://apps.shopify.com/sparq-search.
May it rains customers and orders,